Articles about
martech

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.

The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI inbox simulation into pre-send review, and Salesforce MCN's consent gap finally closes.

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.

Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)

Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built, and where AI assistance ends and human judgment begins.

How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox, and where Claude Cowork genuinely accelerated the implementation.

Adobe Journey Optimizer's March 2026 release promotes Landing Page Custom Forms to General Availability. A practitioner's look at what first-party data capture directly in AJO actually unlocks, and the other quiet-but-important updates in this release.

A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship, and the return to hands-on building.

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity)

Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything)

Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)

Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)

Why this series exists (and why I’m starting with Braze)

Why this series exists

The MarTech landscape is collapsing the distance between customer data and customer action.

The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.

After 25 years in MarTech, I’ve watched “Marketing Automation” die a slow death. The modern customer demands a Real-Time System of…

The future of marketing isn’t automation — it’s collaboration between human imagination and machine intelligence.

The Leap from Static Rules to Algorithmic Personalization

How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.