https://andrea.veggiani.com/writing Practitioner-level articles on MarTech platforms, customer engagement, and data architecture. No vendor spin. en Mon, 22 Jun 2026 16:38:27 GMT 60 https://andrea.veggiani.com/writing/cdp-cep-architecture-patterns-part-2 https://andrea.veggiani.com/writing/cdp-cep-architecture-patterns-part-2 Mon, 22 Jun 2026 00:00:00 GMT After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation. martech cdp cep architecture adobe salesforce braze bloomreach insider iterable composable https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-8-week25 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-8-week25 Fri, 19 Jun 2026 00:00:00 GMT Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26. A practitioner's read on week 25, and why the customer-data layer and the visibility layer just moved at the same time. martech-signals martech cdp databricks geo aeo salesforce adobe agentic-marketing architecture governance https://andrea.veggiani.com/writing/salesforce-adobe-new-battle-for-the-content-layer https://andrea.veggiani.com/writing/salesforce-adobe-new-battle-for-the-content-layer Sat, 13 Jun 2026 00:00:00 GMT Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in the long-running competition with Adobe over who owns the architecture connecting customer data, content, journeys and AI execution. martech salesforce adobe contentful aem agentforce customer-experience architecture cdp https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-7-week24 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-7-week24 Fri, 12 Jun 2026 00:00:00 GMT Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern, and MCP moves beyond engagement into measurement and GTM data. A practitioner's read on why governance is becoming the real differentiator. martech-signals martech mcp agentic-marketing salesforce contentful bloomreach optimove cdp https://andrea.veggiani.com/writing/cdp-cep-architecture-patterns-part-1 https://andrea.veggiani.com/writing/cdp-cep-architecture-patterns-part-1 Thu, 11 Jun 2026 00:00:00 GMT Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies. martech cdp cep architecture adobe salesforce braze bloomreach insider composable https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-6-week23 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-6-week23 Fri, 05 Jun 2026 00:00:00 GMT Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal, and vendors start selling agents as a business model rather than a feature. A practitioner's read on week 23. martech-signals martech mcp agentic-ai adobe marketo iterable mailchimp cdp https://andrea.veggiani.com/writing/zero-copy-engagement-when-the-warehouse-becomes-the-campaign-brain https://andrea.veggiani.com/writing/zero-copy-engagement-when-the-warehouse-becomes-the-campaign-brain Wed, 03 Jun 2026 00:00:00 GMT Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse, and that the composable CDP idea is becoming part of the broader engagement stack. martech cdp cep composable zero-copy data-warehouse customer-engagement braze insider adobe iterable hightouch salesforce segment snowflake databricks https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-5-week22 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-5-week22 Fri, 29 May 2026 00:00:00 GMT MCP is moving from isolated platform news to a common access layer for customer engagement platforms. Braze shows the agentic workflow direction, Adobe shows the operational discipline required, and the CDP market shows why the data foundation matters. martech-signals martech mcp agentic-ai adobe-journey-optimizer braze salesforce tealium cdp https://andrea.veggiani.com/writing/business-autonomy-was-never-just-a-ui-problem https://andrea.veggiani.com/writing/business-autonomy-was-never-just-a-ui-problem Thu, 28 May 2026 00:00:00 GMT Agentic AI promises to make powerful MarTech platforms easier to use, but unless the architecture underneath is ready, it may simply move complexity from the interface to the operating model. martech marketing-automation agentic-ai cep https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-4-week21 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-4-week21 Fri, 22 May 2026 00:00:00 GMT AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction: the infrastructure layer of enterprise customer engagement is being rebuilt, quietly, one release at a time. martech-signals martech adobe adobe-journey-optimizer bloomreach klaviyo https://andrea.veggiani.com/writing/email-rebuilt-from-inbox-up https://andrea.veggiani.com/writing/email-rebuilt-from-inbox-up Sun, 17 May 2026 00:00:00 GMT After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind. martech email cep deliverability agentic adobe braze salesforce klaviyo iterable bloomreach insider marketing-automation https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-3-week20 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-3-week20 Fri, 15 May 2026 00:00:00 GMT The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI inbox simulation into pre-send review, and Salesforce MCN's consent gap finally closes. martech-signals martech martech-architecture insider acquisitions cep hubspot salesforce klaviyo https://andrea.veggiani.com/writing/one-year-of-building-with-claude https://andrea.veggiani.com/writing/one-year-of-building-with-claude Sat, 09 May 2026 00:00:00 GMT A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture. ai claude-cowork chatgpt gemini perplexity agentic-marketing martech-architecture career reflection adobe braze mcp https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-2-week19 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-2-week19 Thu, 07 May 2026 00:00:00 GMT Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack. martech-signals martech martech-architecture adobe cdp cep braze hightouch acquisitions https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-1-week18 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-1-week18 Thu, 30 Apr 2026 00:00:00 GMT Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet. martech-signals martech ai-agents claude agentic-marketing martech-architecture adobe mcp segment cdp klaviyo braze bloomreach insider iterable salesforce https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-0 https://andrea.veggiani.com/writing/weekly-martech-signals-that-matter-to-me-part-0 Wed, 29 Apr 2026 00:00:00 GMT For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed. martech-signals martech ai-agents claude agentic-marketing martech-architecture adobe braze bloomreach klaviyo insider iterable salesforce https://andrea.veggiani.com/writing/field-notes-cep-part6-iterable https://andrea.veggiani.com/writing/field-notes-cep-part6-iterable Fri, 24 Apr 2026 00:00:00 GMT Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype) field-notes martech cep iterable https://andrea.veggiani.com/writing/from-personal-site-to-sales-tool-braze-claude-part-2 https://andrea.veggiani.com/writing/from-personal-site-to-sales-tool-braze-claude-part-2 Fri, 17 Apr 2026 00:00:00 GMT Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built, and where AI assistance ends and human judgment begins. braze astro ai claude-cowork vercel cloudflare prototyping martech https://andrea.veggiani.com/writing/from-personal-site-to-sales-tool-braze-claude-part-1 https://andrea.veggiani.com/writing/from-personal-site-to-sales-tool-braze-claude-part-1 Fri, 10 Apr 2026 00:00:00 GMT How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox, and where Claude Cowork genuinely accelerated the implementation. braze astro ai claude-cowork vercel cloudflare prototyping martech https://andrea.veggiani.com/writing/ajo-march-2026-release-landing-page-forms https://andrea.veggiani.com/writing/ajo-march-2026-release-landing-page-forms Mon, 30 Mar 2026 00:00:00 GMT Adobe Journey Optimizer's March 2026 release promotes Landing Page Custom Forms to General Availability. A practitioner's look at what first-party data capture directly in AJO actually unlocks, and the other quiet-but-important updates in this release. martech cep adobe adobe-journey-optimizer https://andrea.veggiani.com/writing/from-architect-back-to-builder https://andrea.veggiani.com/writing/from-architect-back-to-builder Mon, 23 Mar 2026 00:00:00 GMT A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship, and the return to hands-on building. astro ai claude-cowork vercel cloudflare prototyping martech https://andrea.veggiani.com/writing/mdp-cdp-cep-acronym-war https://andrea.veggiani.com/writing/mdp-cdp-cep-acronym-war Tue, 17 Mar 2026 00:00:00 GMT Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous… martech cdp cep braze salesforce adobe https://andrea.veggiani.com/writing/field-notes-cep-part-5-salesforce https://andrea.veggiani.com/writing/field-notes-cep-part-5-salesforce Fri, 27 Feb 2026 00:00:00 GMT Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity) field-notes martech cep salesforce https://andrea.veggiani.com/writing/field-notes-cep-part-4-ajo https://andrea.veggiani.com/writing/field-notes-cep-part-4-ajo Sun, 22 Feb 2026 00:00:00 GMT Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything) field-notes martech cep adobe https://andrea.veggiani.com/writing/field-notes-cep-part-3-insider https://andrea.veggiani.com/writing/field-notes-cep-part-3-insider Mon, 16 Feb 2026 00:00:00 GMT Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”) field-notes martech cep insider braze salesforce https://andrea.veggiani.com/writing/field-notes-cep-part-2-bloomreach https://andrea.veggiani.com/writing/field-notes-cep-part-2-bloomreach Fri, 06 Feb 2026 00:00:00 GMT Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze) field-notes martech cep bloomreach braze adobe https://andrea.veggiani.com/writing/field-notes-cep-part-1-braze https://andrea.veggiani.com/writing/field-notes-cep-part-1-braze Tue, 03 Feb 2026 00:00:00 GMT Why this series exists (and why I’m starting with Braze) field-notes martech cep marketing-automation braze https://andrea.veggiani.com/writing/field-notes-cep-part-0 https://andrea.veggiani.com/writing/field-notes-cep-part-0 Fri, 26 Dec 2025 00:00:00 GMT Why this series exists field-notes martech cep braze bloomreach insider salesforce adobe https://andrea.veggiani.com/writing/when-cdp-meets-cep https://andrea.veggiani.com/writing/when-cdp-meets-cep Fri, 21 Nov 2025 00:00:00 GMT The MarTech landscape is collapsing the distance between customer data and customer action. martech cdp cep braze bloomreach insider salesforce adobe https://andrea.veggiani.com/writing/batch-and-blast-part-2 https://andrea.veggiani.com/writing/batch-and-blast-part-2 Mon, 10 Nov 2025 00:00:00 GMT The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence. martech marketing-automation cep braze bloomreach salesforce adobe