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Series

Longer arcs of writing, each kept as a coherent body of work rather than scattered posts.

Field Notes on CEP series cover Updated Apr 24, 2026 7 parts
Field Notes on CEP One Customer Engagement Platform per article, grounded in delivery reality: the architecture decisions, trade-offs, and operational truths the brochures leave out. Explore the series →
Weekly MarTech Signals series cover Updated Jun 19, 2026 9 editions
Weekly MarTech Signals A running, opinionated log of the platform moves and agentic shifts that matter, with the second-order effect on data architecture and team structures. Explore the series →
Andrea Veggiani Andrea Veggiani

MarTech Advisor & Architect based in Bologna, Italy. I write about customer data platforms, cross-channel engagement, and the architecture decisions that actually matter.

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