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Series

Longer arcs of writing, each kept as a coherent body of work rather than scattered posts.

Field Notes on CEP series cover Updated Jul 11, 2026 10 parts
Field Notes on CEP One Customer Engagement Platform per article, grounded in delivery reality: the architecture decisions, trade-offs, and operational truths the brochures leave out. Explore the series →
Movement Notes on CEP series cover Updated Aug 8, 2026 2 issues
Movement Notes on CEP Field Notes says what a platform is. This says what changed since. Three times a year, which architectural boundaries the same eight platforms actually moved, and which stayed put while a great deal shipped around them. No scores, no ranking. Explore the series →
The Architecture Behind the Acronyms series cover Updated Jul 18, 2026 8 parts
The Architecture Behind the Acronyms Not a glossary. One acronym per article, traced back to the problem it solved, the market that shaped it, and what it really means architecturally today. Some acronyms are the fossil record of how the stack evolved. Explore the series →
Weekly MarTech Signals series cover Updated Aug 14, 2026 17 issues
Weekly MarTech Signals A structured weekly scan of official release notes across the platforms I work with daily. No analyst spin and no vendor briefings, just what actually changed and what it means for your stack. Explore the series →
Weekly AI Tools series cover Updated Aug 14, 2026 4 issues
Weekly AI Tools The same weekly discipline pointed at agentic platforms. Model launches are rarely the story: what decides whether an agent reaches production is identity, tool permissions, audit trails and billing. Explore the series →

Weekly MarTech Signals

The platform changes that actually move architecture, once a week. No noise.

17 issues published so far.

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Andrea Veggiani Andrea Veggiani

MarTech Advisor & Architect based in Bologna, Italy. I write about customer data platforms, cross-channel engagement, and the architecture decisions that actually matter.

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