Weekly MarTech Signals That Matter to Me: Part 16, Week 33
Klaviyo published 260 MCP tools with write access in a single sentence, and published nothing about session lifetime or permissions. In the…
Read issue →📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
The architecture always wins.
Field notes and independent advisory on the decisions behind CEP and CDP stacks from platform selection and data flows to orchestration and operating model.
How I work
Where I usually come in.
Three kinds of engagement, and the work already published behind each one.
- 01 Platform selection & evaluation Requirements, architecture fit, vendor comparison, operating model. 8 CEP vendors evaluated from production
- 02 Architecture design & blueprinting Data flows, identity, integrations, orchestration, governance. 8 acronyms mapped to their architecture
- 03 Cross-channel engagement design Orchestration logic, decisioning, pressure management, measurement. 5 literacy nodes on decisioning and identity
10 parts published in the Field Notes series
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players. No vendor briefings. No analyst frameworks. Just what these platforms actually do, where they fall short, and how to choose one for your architecture.
Read the series →
17 issues published · Weekly
Weekly MarTech Signals That Matter to Me
Every week I run a structured scan of official release notes across the platforms I work with: Adobe Journey Optimizer, Braze, Insider, Iterable, Salesforce, Klaviyo and more. No analyst spin, no vendor briefings. Just what actually changed and what it means for your stack.
- Weekly
- Release notes decoded
- For MarTech architects
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Weekly MarTech Signals That Matter to Me: Part 15, Week 32
The open-tracking pixel became a consent attribute, an entire CDP moved inside the customer's own Snowflake account, and any messaging…
Read issue →Weekly MarTech Signals That Matter to Me: Part 14, Week 31
Adobe took the motivation layer of loyalty into the CEP and left the points ledger behind. Two vendors shipped remote MCP servers and sold…
Read issue → 4 issues published · Weekly
Weekly AI Tools That Matter to Me
The second weekly log, on agentic platforms rather than MarTech ones. Model launches are rarely the story. What decides whether an agent reaches production is identity, tool permissions, audit trails and billing, so those are what I track.
Weekly AI Tools That Matter to Me: Part 4, Week 33
In eight days Anthropic shipped scanning for third-party skills, Google shipped an administrator approval queue for them, and Treasure AI…
Read issue →Weekly AI Tools That Matter to Me: Part 3, Week 32
Three agent platforms published releases in the same week and shipped no new model, no new agent type and no new autonomous behaviour. What…
Read issue →Weekly AI Tools That Matter to Me: Part 2, Week 31
One frontier model landed this week, and it was not the story. The consequential releases were an administrator key that makes MCP tool…
Read issue → 8 acronyms decoded so far
Read the series → The Architecture Behind the Acronyms
Not a glossary. One MarTech acronym per article, traced back to the problem it solved, the market that shaped it, how vendors stretched it, and what it really means architecturally today.
Tools
All four tools Instruments you can operate.
Vendor-neutral and interactive. Each one takes a piece of the architecture thinking and makes it usable on your own stack, with nothing to download and no form in the way.
Diagnostic Architecture Maturity Self-Assessment Eight dimensions, from data and identity to decisioning and agentic readiness. You get a maturity tier and a focused place to start. It scores your architecture, not a vendor. Assess your stack - Reference model Anatomy of an Engagement Stack A layered map of a modern engagement stack, one click per decision. Explore model
- Glossary MarTech Acronym Decoder Plain definitions, practical usage, and the confusions vendors rely on. Decode terms
- Decision tree Which Problem Are You Actually Solving? Stuck between overlapping pitches? Answer a few questions, get a pattern. Find pattern
Latest writing
Standalone pieces, outside the running series above.
Movement Notes on CEP: May to July 2026
Which architectural boundaries eight customer engagement platforms moved between May and July 2026, across data, decisioning, governance, openness and channel reach.
AI Email Deliverability Starts Before the Send
AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.
Agentic MarTech: The Architecture You Cannot See
Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.