📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
25+ years designing cross-channel marketing architectures for global brands. I help organizations turn customer data into real engagement and write honestly about the platforms, trade-offs, and ideas shaping the field.
7 articles published
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players — Braze, Bloomreach, InsiderOne, Adobe Journey Optimizer, Salesforce Marketing Cloud, and Iterable. No vendor briefings. No analyst frameworks. Just what these platforms actually do, where they fall short, and how to choose one for your architecture.
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Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.
2026 Field Notes on Customer Engagement Platforms — Part 6: Iterable
Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)