Weekly MarTech Signals That Matter to Me: Part 8, Week 25
Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26....
Read issue →📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
25+ years designing cross-channel marketing architectures for global brands. I help organizations turn customer data into real engagement and write honestly about the platforms, trade-offs, and ideas shaping the field.
7 articles published
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players. No vendor briefings. No analyst frameworks. Just what these platforms actually do, where they fall short, and how to choose one for your architecture.
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9 issues published · Weekly
Weekly MarTech Signals That Matter to Me
Every week I run a structured scan of official release notes across the platforms I work with daily: Adobe Journey Optimizer, Braze, Insider, Iterable, Salesforce, Klaviyo and more. No analyst spin, no vendor briefings. Just what actually changed and what it means for your stack.
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The CDP–CEP Architecture Decision: How to Choose the Right Pattern - Part 2
After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.
Weekly MarTech Signals That Matter to Me: Part 8, Week 25
Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26. A practitioner's read on week 25, and why the customer-data layer and the visibility layer just moved at the same time.
Salesforce, Adobe and the New Battle for the Content Layer
Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in the long-running competition with Adobe over who owns the architecture connecting customer data, content, journeys and AI execution.