Weekly MarTech Signals That Matter to Me: Part 23, Week 41
Insider made agent autonomy a mode chosen per use case and channel, 6sense let workflows be rehearsed in a sandbox before promotion…
Read issue →📍 Bologna, Italy · MarTech Advisor & Architect
I speak Boardroom and Boolean.
The architecture always wins.
Field notes and independent advisory on the decisions behind CEP and CDP stacks from platform selection and data flows to orchestration and operating model.
How I work
Where I usually come in.
Three kinds of engagement, and the work already published behind each one.
- 01 Platform selection & evaluation Requirements, architecture fit, vendor comparison, operating model. 8 CEP vendors evaluated from production
- 02 Architecture design & blueprinting Data flows, identity, integrations, orchestration, governance. 10 acronyms mapped to their architecture
- 03 Cross-channel engagement design Orchestration logic, decisioning, pressure management, measurement. 9 literacy nodes on decisioning and identity
10 parts published in the Field Notes series
2026 Field Notes on Customer Engagement Platforms
Honest, practitioner-level assessments of the major CEP players. No vendor briefings, and no scoring against someone else’s framework. Analyst research is cited where it adds market context, but the criteria are my own: what these platforms actually do, where they fall short, and how to choose one for your architecture.
Read the series →
24 issues published · Weekly
Weekly MarTech Signals That Matter to Me
Every week I run a structured scan of official release notes across the platforms I work with: Adobe Journey Optimizer, Braze, Insider, Iterable, Salesforce, Klaviyo and more. No analyst spin, no vendor briefings. Just what actually changed and what it means for your stack.
- Weekly
- Release notes decoded
- For MarTech architects
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Weekly MarTech Signals That Matter to Me: Part 22, Week 40
Braze put its Operator inside Claude and ChatGPT under the individual user's identity, Marketo's MCP server runs as a dedicated API user…
Read issue →Weekly MarTech Signals That Matter to Me: Part 21, Week 39
Iterable made the email tracking pixel a per-recipient consent value and Braze made its MCP server sign in as the person using it. The same…
Read issue → 11 issues published · Weekly
Weekly AI Tools That Matter to Me
The second weekly log, on agentic platforms rather than MarTech ones. Model launches are rarely the story. What decides whether an agent reaches production is identity, tool permissions, audit trails and billing, so those are what I track.
Weekly AI Tools That Matter to Me: Part 11, Week 41
GPT-6 with Intelligent UI began rolling out to every ChatGPT tier, so an answer can arrive as a chart, a form or a small tool. Around it…
Read issue →Weekly AI Tools That Matter to Me: Part 10, Week 40
OpenAI's dots arrive with read-only background research and allow, ask or block rules, and its specialist dots with an identity of their…
Read issue →Weekly AI Tools That Matter to Me: Part 9, Week 39
Claude Desktop, Google Workspace and Gemini Enterprise put an expiry date or a new owner on standing access, while two ChatGPT defaults…
Read issue → 10 acronyms decoded so far
Read the series → The Architecture Behind the Acronyms
Not a glossary. One MarTech acronym per article, traced back to the problem it solved, the market that shaped it, how vendors stretched it, and what it really means architecturally today.
Tools
All five tools Instruments you can operate.
Vendor-neutral and interactive. Each one takes a piece of the architecture thinking and makes it usable on your own stack, with nothing to download and no form in the way.
Diagnostic Architecture Maturity Self-Assessment Eight dimensions, from data and identity to decisioning and agentic readiness. You get a maturity tier and a focused place to start. It scores your architecture, not a vendor. Assess your stack - Reference model Anatomy of an Engagement Stack A layered map of a modern engagement stack, one click per decision. Explore model
- Glossary MarTech Acronym Decoder Plain definitions, practical usage, and the confusions vendors rely on. Decode terms
- Decision tree Which Problem Are You Actually Solving? Stuck between overlapping pitches? Answer a few questions, get a pattern. Find pattern
- RFP prep Vendor Briefing Decoder Sixteen demo claims decoded into architecture, with the questions to ask after the pitch. Decode the pitch
Latest writing
Standalone pieces, outside the running series above.
Building a Video Factory with Codex and Claude Cowork
How Codex, Claude Cowork and I shared the video factory work, using written handoffs, independent checks and human decisions to turn each correction into something the next production could reuse.
From Blog Post to Video: Building My Video Factory
How I turned my architecture articles into narrated videos with Remotion, a local clone of my voice, and the failed prototypes that taught us what to build.
Agents in Production: From Prompt to Procedure
How repeated editorial work on this site became named procedures with their own caps, order of operations and approval gates, what that changed about consistency, and where the comparison to journey orchestration honestly stops holding.