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Cookie Policy

What cookies this site uses, why, and how to control them.

Last updated: August 2026

1. Who is the data controller

This website (andrea.veggiani.com) is operated by Andrea Veggiani, based in Bologna, Italy. For any privacy-related queries, contact: andrea@veggiani.it.

2. What are cookies

Cookies are small text files stored on your device when you visit a website. This site also uses localStorage, a browser storage mechanism that works similarly but is never transmitted to any server, solely to remember your cookie consent preference.

3. Cookies used on this site

This site uses a minimal set of third-party services. The table below lists every cookie or storage entry in use.

Name Type Provider Purpose Duration
cookie_consent localStorage This site Stores your cookie consent choice (accepted / declined). Never sent to any server. Persistent (until cleared)
_ga First-party cookie Google Analytics 4 Assigns a randomly generated client identifier so that repeat visits from the same browser can be counted as one visitor rather than several. Set only after you accept. 2 years
_ga_6VE0F2H94D First-party cookie Google Analytics 4 Property-specific cookie that holds session state (session start, session number, engagement) for this site's GA4 property. Set only after you accept. 2 years
_cfuvid Third-party cookie Cloudflare (on behalf of Ahrefs) Set on the ahrefs.com domain by Cloudflare's infrastructure when the Ahrefs Analytics script runs. Used for rate limiting and bot management on Cloudflare's network. Not used for cross-site tracking. Session

4. Analytics services in use

Google Analytics 4

This site uses Google Analytics 4 (property G-6VE0F2H94D) to measure traffic, understand which articles people read, and see where visitors arrive from. Data is processed by Google Ireland Limited as data processor, with Google LLC as sub-processor.

The Google Analytics script is not loaded at all until you accept cookies. No request is made to Google's servers, and no cookie is set, before you click Accept. Once loaded, the tag runs with IP anonymisation enabled and with Google Consent Mode signals set so that advertising storage, ad user data and ad personalisation remain denied. Google Signals and advertising features are not enabled on this property, so your data is not used for ad targeting or joined with an advertising profile.

If you decline, or later withdraw consent using the button in section 6, any _ga cookies already stored on this domain are deleted.

Ahrefs Web Analytics

This site uses Ahrefs Web Analytics to understand how visitors interact with content (page views, referral sources, popular articles). Ahrefs Analytics is a privacy-focused product that does not use fingerprinting or cross-site tracking. Data is processed by Ahrefs Pte. Ltd. As a side effect of Ahrefs using Cloudflare as their CDN/DDoS protection, Cloudflare sets a session cookie (_cfuvid) on the ahrefs.com domain when the analytics script makes a network request. This cookie is not accessible to this site and expires when you close your browser.

The Ahrefs Analytics script is loaded only if you accept cookies using the banner shown on your first visit.

Cloudflare Web Analytics

This site also uses Cloudflare Web Analytics for aggregate traffic measurement. Cloudflare Web Analytics is designed to be cookieless and privacy-preserving. It does not set any cookies on this domain and does not track individual users across sites. It is loaded on every page visit regardless of cookie consent, as it does not require consent under GDPR.

Web3Forms (contact form)

The contact form on this site submits data via Web3Forms, a form-submission service. Web3Forms does not set any cookies and only processes the data you explicitly submit through the form.

5. Legal basis for processing

Analytics cookies (Google Analytics 4 and Ahrefs) are stored and read on the basis of your consent (Art. 6(1)(a) GDPR, and Art. 122 of the Italian Privacy Code implementing the ePrivacy Directive). Neither service is loaded before consent is given. You can withdraw consent at any time using the button below, with no effect on the lawfulness of processing carried out before withdrawal.

Cloudflare Web Analytics is cookieless and does not store or access information on your device, so it does not require consent.

6. How to manage or withdraw consent

You can change your cookie preference at any time by clicking the button below. This will clear your stored choice and show the consent banner again on your next page load.

You can also block or delete cookies directly from your browser settings. For instructions, visit your browser's help documentation:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

7. Data retention and transfers

Google Analytics data for this property is retained for 14 months, after which user-level and event-level records are deleted automatically; aggregate reports are unaffected. Google LLC is certified under the EU-US Data Privacy Framework, which is the transfer mechanism relied on for any processing that takes place in the United States. See Google's privacy and terms for businesses for details.

Analytics data collected through Ahrefs is retained according to Ahrefs' own privacy policy. Ahrefs Pte. Ltd. is headquartered in Singapore. Where data is transferred outside the EU/EEA, Ahrefs relies on appropriate safeguards as described in their Privacy Policy.

8. Your rights

Under the GDPR, you have the right to access, rectify, erase, restrict or object to the processing of your personal data, and the right to data portability. To exercise these rights, or to lodge a complaint, contact andrea@veggiani.it or the Italian data protection authority (Garante per la protezione dei dati personali).

9. Changes to this policy

This policy may be updated to reflect changes in the services used or applicable law. The date at the top of this page indicates when it was last revised.

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Andrea Veggiani Andrea Veggiani

MarTech Advisor & Architect based in Bologna, Italy. I write about customer data platforms, cross-channel engagement, and the architecture decisions that actually matter.

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