Tools

Interactive, vendor-neutral resources that make the architecture thinking usable.

Reference model Anatomy of an Engagement Stack An interactive, layered map of a modern customer engagement stack. Click a layer to see the key decisions, common patterns, and trade-offs. 6 layers · Best for architects Explore model
Glossary MarTech Acronym Decoder Opinionated, not vendor copy: plain definitions focused on practical usage, edge cases, and common confusion. 32 acronyms, updated over time · filterable Decode terms
Diagnostic Architecture Maturity Self-Assessment Eight dimensions, from data and identity to decisioning, governance, measurement, and agentic readiness. Get a maturity tier plus a focused reading path. Scores your architecture, not a vendor. 8 dimensions · ~5–7 min · instant results, nothing to download Assess stack
Decision tree Which Problem Are You Actually Solving? Best when you are stuck between overlapping platform pitches and need a pattern, not a logo slide. Answer a few questions about your real constraint and get an architecture pattern to pursue. Outcomes like warehouse-at-the-core or profile-layer-first · ~2 min Find pattern