Tools

Interactive, vendor-neutral resources that make the architecture thinking usable.

Layered diagram of an engagement stack: ingestion, identity, profile, decisioning, orchestration, channels, with measurement as a cross-cutting layer Reference model Anatomy of an Engagement Stack An interactive, layered map of a modern customer engagement stack. Click a layer to see the key decisions, common patterns, and trade-offs. 6 layers · Best for architects Explore model
A filterable grid of MarTech acronym cards such as CDP, CEP, DMP, RT-CDP and MACH, each with a plain-language definition Glossary MarTech Acronym Decoder Opinionated, not vendor copy: plain definitions focused on practical usage, edge cases, and common confusion. 32 acronyms, updated over time · filterable Decode terms
Ascending maturity tiers from Foundational to Optimised next to an eight-axis radar chart of architecture dimensions Diagnostic Architecture Maturity Self-Assessment Eight dimensions, from data and identity to decisioning, governance, measurement, and agentic readiness. Get a maturity tier plus a focused reading path. Scores your architecture, not a vendor. 8 dimensions · ~5-7 min · instant results, nothing to download Assess your stack
A branching decision tree from a real constraint through problems like siloed data to architecture patterns such as warehouse-at-core and profile-layer-first Decision tree Which Problem Are You Actually Solving? Best when you are stuck between overlapping platform pitches and need a pattern, not a logo slide. Answer a few questions about your real constraint and get an architecture pattern to pursue. Outcomes like warehouse-at-the-core or profile-layer-first · ~2 min Find pattern