What this series decodes
MarTech has a naming problem. Every few years a new acronym appears, vendors rally around it, and buyers are left guessing whether it marks a real capability shift or just a new label. This series takes one acronym at a time and traces the full arc: the problem it originally solved, the market that shaped it, how vendors stretched the definition, what it means architecturally today, what it gets confused with, and whether it still earns its place.
