Articles about
cep

Customer Engagement Platform absorbed ESP and MAP, then collided with CDP. That is why it is useful, vague, and dangerous to buy against.

Marketing Automation encoded the funnel into software. It still fits B2B well, but its campaign-tempo model explains why B2C moved toward event-driven engagement.

The Email Service Provider faded as a category, but its function still sits inside every modern engagement stack: delivery, reputation, consent, and suppression.

After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.

Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse, and that the composable CDP idea is becoming part of the broader engagement stack.

Agentic AI promises to make powerful MarTech platforms easier to use, but unless the architecture underneath is ready, it may simply move complexity from the interface to the operating model.

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.

The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI inbox simulation into pre-send review, and Salesforce MCN's consent gap finally closes.

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.

Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)

Adobe Journey Optimizer's March 2026 release promotes Landing Page Custom Forms to General Availability. A practitioner's look at what first-party data capture directly in AJO actually unlocks, and the other quiet-but-important updates in this release.

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity)

Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything)

Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)

Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)

Why this series exists (and why I’m starting with Braze)

Why this series exists

The MarTech landscape is collapsing the distance between customer data and customer action.

The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.