Articles about
cep
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.
Weekly MarTech Signals That Matter to Me: Part 3, Week 20
The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition, HubSpot builds AI inbox simulation into pre-send review, and Salesforce MCN's consent gap finally closes.
Weekly MarTech Signals That Matter to Me: Part 2, Week 19
Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.
2026 Field Notes on Customer Engagement Platforms — Part 6: Iterable
Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)
AJO March 2026 Release: Landing Page Custom Forms Reach GA and Why That Matters More Than It Sounds
Adobe Journey Optimizer's March 2026 release promotes Landing Page Custom Forms to General Availability. A practitioner's look at what first-party data capture directly in AJO actually unlocks, and the other quiet-but-important updates in this release.
MDP, CDP, CEP: The Acronym War Nobody Asked For (But Every Marketer Needs to Understand)
Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…
2026 Field Notes on Customer Engagement Platforms — Part 5: Salesforce Marketing Cloud (Agentforce Marketing)
Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity)
2026 Field Notes on Customer Engagement Platforms — Part 4: Adobe Journey Optimizer
Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything)
2026 Field Notes on Customer Engagement Platforms — Part 3: Insider One
Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 1: Braze
Why this series exists (and why I’m starting with Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.