Articles about
marketing automation
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (MAP): The Funnel Made Software
Marketing Automation encoded the funnel into software. It still fits B2B well, but its campaign-tempo model explains why B2C moved toward event-driven
The Architecture Behind the Acronyms (ESP): The Engine That Never Died, It Got Absorbed
The Email Service Provider faded as a category, but its function still sits inside every modern engagement stack: delivery, reputation, consent
Business Autonomy Was Never Just a UI Problem
Agentic AI promises to make MarTech platforms easier to use, but without the right architecture and operating model it moves complexity rather than removing it.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.
2026 Field Notes on Customer Engagement Platforms — Part 1: Braze
Braze as the event-driven runtime: field notes on where it wins, where it strains, and how its physics shapes real CEP delivery.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 1
After 25 years in MarTech, I’ve watched “Marketing Automation” die a slow death. The modern customer demands a real-time system of intelligence.
The AI Imperative: How Intelligent Systems Are Transforming Customer Engagement - Part 2
Why rules-based automation breaks under if/then sprawl, maintenance debt and latency, and how predictive models replace static segments with real-time decisions.
The Day We Traded Empathy for Efficiency: Why Marketing Automation is Broken - Part 1
How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.