Articles about
cdp

The open-tracking pixel became a consent attribute, an entire CDP moved inside the customer's own Snowflake account, and any messaging channel became a no-code configuration. Three items, one week, and the same underlying move: the platform is where your logic runs, not where your state lives.

Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.

In a single week, 6sense put its intelligence behind MCP, Iterable pulled live data into journeys, and Adobe Journey Optimizer shipped both. Three vendors, one move: the line between knowing the customer and acting on them is giving way.

MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.

CDP beat every rival to become the default name for the customer data layer, then dissolved into packaged, warehouse-native and suite-embedded forms.

DMP ran a decade of digital advertising and then collapsed, even as the identity logic it pioneered survived everywhere else.

Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift

Customer Engagement Platform absorbed ESP and MAP, then collided with CDP. That is why it is useful, vague, and dangerous to buy against.

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.

After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.

Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26.

Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in its long-running content-layer battle with Adobe.

Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern

Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.

Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse

MCP is moving from isolated platform news to a common access layer for customer engagement platforms.

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

The MarTech landscape is collapsing the distance between customer data and customer action.