Articles about
cdp
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 2, Week 19
Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.
MDP, CDP, CEP: The Acronym War Nobody Asked For (But Every Marketer Needs to Understand)
Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.