Articles about
braze

AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.

Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.

MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.

Klaviyo as commerce-data proximity: field notes on the storefront as system of record, K:AI agents, and when it strains beyond DTC.

MoEngage as insight-led, app-first activation: field notes on Sherpa, Merlin and Aampe, and when analysing and acting in one seat wins.

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.

After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.

Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse

MCP is moving from isolated platform news to a common access layer for customer engagement platforms.

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.

A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.

Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built

How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

Insider One as user-centric growth: field notes on the CEP that bridges engagement and experience optimization, and where it strains.

Bloomreach as commerce and product intelligence: field notes on the commerce-first CEP and when its zero-latency loop actually pays off.

Braze as the event-driven runtime: field notes on where it wins, where it strains, and how its physics shapes real CEP delivery.

Why this CEP field-notes series exists: the operating model and data architecture decide outcomes, not features. One platform per article.

The MarTech landscape is collapsing the distance between customer data and customer action.

The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.

Why rules-based automation breaks under if/then sprawl, maintenance debt and latency, and how predictive models replace static segments with real-time decisions.

How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.