Articles about
braze

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine. A practitioner's read on week 26, and why the agent story is shifting from build to buy.

After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.

Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse, and that the composable CDP idea is becoming part of the broader engagement stack.

MCP is moving from isolated platform news to a common access layer for customer engagement platforms. Braze shows the agentic workflow direction, Adobe shows the operational discipline required, and the CDP market shows why the data foundation matters.

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.

A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture.

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.

Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built, and where AI assistance ends and human judgment begins.

How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox, and where Claude Cowork genuinely accelerated the implementation.

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)

Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)

Why this series exists (and why I’m starting with Braze)

Why this series exists

The MarTech landscape is collapsing the distance between customer data and customer action.

The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.

The Leap from Static Rules to Algorithmic Personalization

How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.