Articles about
braze
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.
The Year the Editor Came Back
A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture.
Weekly MarTech Signals That Matter to Me: Part 2, Week 19
Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management. This week's signals are unusually clear about the direction of the marketing stack.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 2
Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built, and where AI assistance ends and human judgment begins.
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 1
How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox, and where Claude Cowork genuinely accelerated the implementation.
MDP, CDP, CEP: The Acronym War Nobody Asked For (But Every Marketer Needs to Understand)
Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…
2026 Field Notes on Customer Engagement Platforms — Part 3: Insider One
Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 1: Braze
Why this series exists (and why I’m starting with Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.
⚙️ PART 2 — The AI Imperative: How Intelligent Systems Are Transforming Customer Engagement
The Leap from Static Rules to Algorithmic Personalization
🪄 PART 1 — The Day We Traded Empathy for Efficiency: Why Marketing Automation is Broken
How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.