Articles about
architecture
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Salesforce, Adobe and the New Battle for the Content Layer
Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in the long-running competition with Adobe over who owns the architecture connecting customer data, content, journeys and AI execution.
The CDP–CEP Architecture Decision: Three Patterns, Three Different Bets - Part 1
Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.