Articles about
salesforce

Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.

DXP emerged when websites became complex digital experiences and the CMS was no longer enough. Then the category expanded until it began to describe almost the entire stack.

A quiet product week still moved a boundary: paid-media execution is being pulled closer to engagement and automation platforms, while more of the campaign chain is being operated through agentic interfaces. Why that is an architecture question, not a feature one.

MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.

CMS began as a way to publish web pages without editing HTML. It became the structured content layer behind websites, applications, channels and, increasingly, AI agents.

Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.

After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.

Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26.

Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in its long-running content-layer battle with Adobe.

Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern

Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse

MCP is moving from isolated platform news to a common access layer for customer engagement platforms.

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.

The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.

Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…

Salesforce Marketing Cloud as CRM gravity: field notes on Agentforce, the Engagement and Next coexistence, and when the anchor helps or hurts.

Insider One as user-centric growth: field notes on the CEP that bridges engagement and experience optimization, and where it strains.

Why this CEP field-notes series exists: the operating model and data architecture decide outcomes, not features. One platform per article.

The MarTech landscape is collapsing the distance between customer data and customer action.

The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.

After 25 years in MarTech, I’ve watched “Marketing Automation” die a slow death. The modern customer demands a real-time system of intelligence.

The future of marketing isn’t automation — it’s collaboration between human imagination and machine intelligence.

Why rules-based automation breaks under if/then sprawl, maintenance debt and latency, and how predictive models replace static segments with real-time decisions.

How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.