Articles about
agentic ai
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Uncomfortably Human Shape of Agentic Loops
Why LLM agents grounded by feedback, memory and constraints feel so unsettlingly familiar, and what that means for MarTech architecture.
Weekly MarTech Signals That Matter to Me: Part 6, Week 23
Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal
Weekly MarTech Signals That Matter to Me: Part 5, Week 22
MCP is moving from isolated platform news to a common access layer for customer engagement platforms.
Business Autonomy Was Never Just a UI Problem
Agentic AI promises to make powerful MarTech platforms easier to use, but unless the architecture underneath is ready