Articles about
agentic ai
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 5, Week 22
MCP is moving from isolated platform news to a common access layer for customer engagement platforms. Braze shows the agentic workflow direction, Adobe shows the operational discipline required, and the CDP market shows why the data foundation matters.
Business Autonomy Was Never Just a UI Problem
Agentic AI promises to make powerful MarTech platforms easier to use, but unless the architecture underneath is ready, it may simply move complexity from the interface to the operating model.