Articles about
governance

Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.

A quiet product week still moved a boundary: paid-media execution is being pulled closer to engagement and automation platforms, while more of the campaign chain is being operated through agentic interfaces. Why that is an architecture question, not a feature one.

Eight platforms, one pattern: an interim synthesis where different CEP physics converge on the same governance-versus-activation failure mode.

A quiet holiday week with no agent launches, yet one of the quarter's most architecturally interesting: catalogs, channels and two intent-layer buys.

Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift

Why LLM agents grounded by feedback, memory and constraints feel so unsettlingly familiar, and what that means for MarTech architecture.

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.

Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26.