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governance
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 8, Week 25
Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26. A practitioner's read on week 25, and why the customer-data layer and the visibility layer just moved at the same time.