Articles about
bloomreach
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.