Articles about
bloomreach
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
AI Email Deliverability Starts Before the Send
AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.
Agentic MarTech: The Architecture You Cannot See
Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.
Four Gravities Shaping MarTech Decisions: Suite, CRM, Data and Engagement
MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.
Weekly MarTech Signals That Matter to Me: Part 11, Week 28
A quiet holiday week with no agent launches, yet one of the quarter's most architecturally interesting: catalogs, channels and two intent-layer buys.
2026 Field Notes on Customer Engagement Platforms — Part 8: Klaviyo
Klaviyo as commerce-data proximity: field notes on the storefront as system of record, K:AI agents, and when it strains beyond DTC.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
The CDP–CEP Architecture Decision: How to Choose the Right Pattern - Part 2
After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.
Weekly MarTech Signals That Matter to Me: Part 7, Week 24
Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern
The CDP–CEP Architecture Decision: Three Patterns, Three Different Bets - Part 1
Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.
Weekly MarTech Signals That Matter to Me: Part 4, Week 21
AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Bloomreach as commerce and product intelligence: field notes on the commerce-first CEP and when its zero-latency loop actually pays off.
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this CEP field-notes series exists: the operating model and data architecture decide outcomes, not features. One platform per article.
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.