Articles about
bloomreach
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift: the identity and context layer is contested ground again.
The CDP–CEP Architecture Decision: How to Choose the Right Pattern - Part 2
After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.
Weekly MarTech Signals That Matter to Me: Part 7, Week 24
Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern, and MCP moves beyond engagement into measurement and GTM data. A practitioner's read on why governance is becoming the real differentiator.
The CDP–CEP Architecture Decision: Three Patterns, Three Different Bets - Part 1
Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.
Weekly MarTech Signals That Matter to Me: Part 4, Week 21
AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction: the infrastructure layer of enterprise customer engagement is being rebuilt, quietly, one release at a time.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.
The End of Batch-and-Blast: From Marketing Automation to Agentic Engagement — Part 2
The architectural revolution that eliminated Latency Debt: the mandatory leap from slow batch processing to Real-Time Intelligence.