Articles about
mcp

Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern, and MCP moves beyond engagement into measurement and GTM data. A practitioner's read on why governance is becoming the real differentiator.

Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal, and vendors start selling agents as a business model rather than a feature. A practitioner's read on week 23.

MCP is moving from isolated platform news to a common access layer for customer engagement platforms. Braze shows the agentic workflow direction, Adobe shows the operational discipline required, and the CDP market shows why the data foundation matters.

A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.