Writing
Honest, practitioner-level writing on MarTech, customer data, and the platforms shaping modern engagement.
The CDP–CEP Architecture Decision: Three Patterns, Three Different Bets - Part 1
Activation inside the CDP, the CDP inside the CEP, or best-of-breed apart: three ways to wire customer data and engagement, and what each choice really implies.
Weekly MarTech Signals That Matter to Me: Part 6, Week 23
Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse
Weekly MarTech Signals That Matter to Me: Part 5, Week 22
MCP is moving from isolated platform news to a common access layer for customer engagement platforms.
Business Autonomy Was Never Just a UI Problem
Agentic AI promises to make MarTech platforms easier to use, but without the right architecture and operating model it moves complexity rather than removing it.
Weekly MarTech Signals That Matter to Me: Part 4, Week 21
AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.
Movement Notes on CEP: January to April 2026
Which architectural boundaries eight customer engagement platforms moved between January and April 2026, across data, decisioning, governance, openness and channel reach.
Weekly MarTech Signals That Matter to Me: Part 3, Week 20
The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition