Writing
Honest, practitioner-level writing on MarTech, customer data, and the platforms shaping modern engagement.
What a Weekend with Astro and Claude Cowork Taught Me About Building Again
A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship, and the return to hands-on building.
MDP, CDP, CEP: The Acronym War Nobody Asked For (But Every Marketer Needs to Understand)
Martech has a naming problem. Every few years a new (or rather, a resurrected one) acronym shows up promising to solve what the previous…
2026 Field Notes on Customer Engagement Platforms — Part 5: Salesforce Marketing Cloud (Agentforce Marketing)
Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity)
2026 Field Notes on Customer Engagement Platforms — Part 4: Adobe Journey Optimizer
Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything)
2026 Field Notes on Customer Engagement Platforms — Part 3: Insider One
Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 1: Braze
Why this series exists (and why I’m starting with Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists
When CDP Meets CEP: The Convergence of Data and Activation in the Age of Algorithmic Empathy
The MarTech landscape is collapsing the distance between customer data and customer action.