Articles about
iterable

Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal, and vendors start selling agents as a business model rather than a feature. A practitioner's read on week 23.

Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse, and that the composable CDP idea is becoming part of the broader engagement stack.

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different and the practitioners who treat email as a legacy channel are falling behind.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system. What I needed wasn't more sources, it was a process. So I built a reading agent that scans official release notes every week and gives me a structured picture of what actually changed.

Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)