Articles about
iterable
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Weekly MarTech Signals That Matter to Me: Part 9, Week 26
Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.
The CDP–CEP Architecture Decision: How to Choose the Right Pattern - Part 2
After mapping the three CDP–CEP wiring patterns, this is the practical framework for choosing which architecture fits your organisation.
Weekly MarTech Signals That Matter to Me: Part 6, Week 23
Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer
Weekly MarTech Signals That Matter to Me — Part 0
For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.
2026 Field Notes on Customer Engagement Platforms — Part 6: Iterable
Iterable as the moment engine: field notes on signal-to-moment velocity, Nova Agent, and the composable trade-off for lifecycle teams.