Articles about
field notes
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
2026 Field Notes on Customer Engagement Platforms — Part 6: Iterable
Why Iterable Is Part 6 (and Why It Is the Moment Engine Archetype)
2026 Field Notes on Customer Engagement Platforms — Part 5: Salesforce Marketing Cloud (Agentforce Marketing)
Why Salesforce is Part 5 (and why “CRM gravity” is a different kind of gravity)
2026 Field Notes on Customer Engagement Platforms — Part 4: Adobe Journey Optimizer
Why Adobe Journey Optimizer is Part 4 (and why “suite gravity” changes everything)
2026 Field Notes on Customer Engagement Platforms — Part 3: Insider One
Why Insider One is Part 3 (and why it sits at the crossroads of CEP and “Experience Optimization”)
2026 Field Notes on Customer Engagement Platforms — Part 2: Bloomreach
Why Bloomreach is Part 2 (and why it’s a very different CEP story than Braze)
2026 Field Notes on Customer Engagement Platforms — Part 1: Braze
Why this series exists (and why I’m starting with Braze)
2026 Field Notes on Customer Engagement Platforms — Part 0
Why this series exists