Articles about
martech architecture

How Codex, Claude Cowork and I shared the video factory work, using written handoffs, independent checks and human decisions to turn each correction into something the next production could reuse.

How I turned my architecture articles into narrated videos with Remotion, a local clone of my voice, and the failed prototypes that taught us what to build.

How repeated editorial work on this site became named procedures with their own caps, order of operations and approval gates, what that changed about consistency, and where the comparison to journey orchestration honestly stops holding.

Six real failures from my own site, none of which were wrong answers. Truncated links that passed every build, a translation that was grammatically perfect and about the wrong thing, and what they say about where governance actually lives in an agentic operation.

Every agentic demo shows one task in one session. This is what an agentic operation actually consists of on month five, using my own site as the evidence: a written context layer, a memory with expiry, and one unambiguous source of truth.

Conversational MarTech interfaces hide system boundaries inside permissions, prompts, definitions, retrieval policies and traces. Five questions and an agent register make them inspectable again.

MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.

Why LLM agents grounded by feedback, memory and constraints feel so unsettlingly familiar, and what that means for MarTech architecture.

The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition

A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner

Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management.

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.