Articles about
marketo

Insider made agent autonomy a mode chosen per use case and channel, 6sense let workflows be rehearsed in a sandbox before promotion, Iterable spelled out the order in which a control must be switched on, and Marketo's MCP server gained smart list operations during its open beta. Rollout is becoming part of the product.

Braze put its Operator inside Claude and ChatGPT under the individual user's identity, Marketo's MCP server runs as a dedicated API user, and OpenAI gave its specialist dots an identity of their own. Three answers to the first architecture question of agentic marketing.

A quiet holiday week with no agent launches, yet one of the quarter's most architecturally interesting: catalogs, channels and two intent-layer buys.

Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal