Articles about
klaviyo

Klaviyo published 260 MCP tools with write access in a single sentence, and published nothing about session lifetime or permissions. In the same four days, a regulator, a messaging provider and a standards body all turned the opt-out path into something with an API and an audit trail.

AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.

A quiet product week still moved a boundary: paid-media execution is being pulled closer to engagement and automation platforms, while more of the campaign chain is being operated through agentic interfaces. Why that is an architecture question, not a feature one.

A quiet holiday week with no agent launches, yet one of the quarter's most architecturally interesting: catalogs, channels and two intent-layer buys.

Klaviyo as commerce-data proximity: field notes on the storefront as system of record, K:AI agents, and when it strains beyond DTC.

AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction

After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.

The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition

Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer

For 25+ years I tried to stay current in this industry through newsletters, bookmarks, RSS feeds and conference roadmaps. None of it worked as a system.