Weekly MarTech Signals
The platform moves, agentic shifts, and data-architecture developments that matter to me, filtered through the lens of someone who builds these stacks for a living.
Week 27 
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Week 26 
Weekly MarTech Signals That Matter to Me: Part 9, Week 26
Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.
Week 25 
Weekly MarTech Signals That Matter to Me: Part 8, Week 25
Databricks launched an agentic CDP inside the lakehouse, GEO became a buyable category almost overnight, and Salesforce shipped Summer '26.
Week 24 
Weekly MarTech Signals That Matter to Me: Part 7, Week 24
Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern
Week 23 
Weekly MarTech Signals That Matter to Me: Part 6, Week 23
Marketo brings MCP to the MAP layer, Iterable ships the unglamorous fundamentals, Mailchimp complicates its own strategic signal
Week 22 
Weekly MarTech Signals That Matter to Me: Part 5, Week 22
MCP is moving from isolated platform news to a common access layer for customer engagement platforms.