Articles about
identity
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly AI Tools That Matter to Me: Part 10, Week 40
OpenAI's dots arrive with read-only background research and allow, ask or block rules, and its specialist dots with an identity of their own, while Anthropic, Google and Braze tightened what an agent may do under a person's name. Who the agent is decides what the audit log can tell you.
Weekly MarTech Signals That Matter to Me: Part 22, Week 40
Braze put its Operator inside Claude and ChatGPT under the individual user's identity, Marketo's MCP server runs as a dedicated API user, and OpenAI gave its specialist dots an identity of their own. Three answers to the first architecture question of agentic marketing.
Weekly MarTech Signals That Matter to Me: Part 18, Week 36
Optimizely gave its agents their own identity. Salesforce and Anthropic gave theirs yours. Salesforce is also turning the agent platform on for you by default. Treasure AI published a read-only boundary, Salesforce retracted a write capability it had documented, and the FTC sued Amazon over an auction that was not the auction it described.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift