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Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 12, Week 29
A quiet product week still moved a boundary: paid-media execution is being pulled closer to engagement and automation platforms, while more of the campaign chain is being operated through agentic interfaces. Why that is an architecture question, not a feature one.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Weekly MarTech Signals That Matter to Me: Part 3, Week 20
The Insider One/Bluecore acquisition reframes the CEP M&A logic, Klaviyo reveals the full scope of its B2C CRM ambition