Articles about
ai
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
How I Judge Any Agentic Marketing Claim
One reusable test for any agentic or AI marketing claim: does it improve operational reality under governance, or is it a demo?
The Uncomfortably Human Shape of Agentic Loops
Why LLM agents grounded by feedback, memory and constraints feel so unsettlingly familiar, and what that means for MarTech architecture.
The Year the Editor Came Back
A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 2
Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 1
How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox
What a Weekend with Astro and Claude Cowork Taught Me About Building Again
A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship
Agentic Marketing: The Next Frontier Where AI and Human Creativity Meet - Part 3
The future of marketing isn’t automation — it’s collaboration between human imagination and machine intelligence.
The AI Imperative: How Intelligent Systems Are Transforming Customer Engagement - Part 2
Why rules-based automation breaks under if/then sprawl, maintenance debt and latency, and how predictive models replace static segments with real-time decisions.
The Day We Traded Empathy for Efficiency: Why Marketing Automation is Broken - Part 1
How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.