Articles about
ai
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Year the Editor Came Back
A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner, and what that means for MarTech architecture.
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 2
Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built, and where AI assistance ends and human judgment begins.
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 1
How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox, and where Claude Cowork genuinely accelerated the implementation.
What a Weekend with Astro and Claude Cowork Taught Me About Building Again
A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship, and the return to hands-on building.
🧬 PART 3 — Agentic Marketing: The Next Frontier Where AI and Human Creativity Meet
The future of marketing isn’t automation — it’s collaboration between human imagination and machine intelligence.
⚙️ PART 2 — The AI Imperative: How Intelligent Systems Are Transforming Customer Engagement
The Leap from Static Rules to Algorithmic Personalization
🪄 PART 1 — The Day We Traded Empathy for Efficiency: Why Marketing Automation is Broken
How the pursuit of scale led to the Algorithmic Apathy — and why the next years belong to real-time, event-driven Customer Engagement.