Articles about
agentic
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (MDM): The Referee the CRM Bought
Master data management was built to settle arguments between systems of record. In 2025 the largest system of record bought one of the category's leaders, and that tells you what MDM has become.
The Architecture Behind the Acronyms (CRM): The Acronym That Was Never a Product
CRM is the largest software market in the enterprise, and the analysts who define it do not describe it as a product at all. They describe it as a business strategy.
AI Email Deliverability Starts Before the Send
AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.