Week 28, 2026
Coverage window 3–9 July 2026.
For the interpretation of this week, why a holiday week with no agent launches was one of the most architecturally telling of the quarter, see the companion essay: Weekly MarTech Signals That Matter to Me: Part 11, Week 28. This page is the record; the essay is the read.
This week’s record
The headline was Bloomreach’s 1.313 release (LINE goes live, WhatsApp gets carousels, and the product catalog becomes a native journey trigger) in a week with no agent launches at all.
- Bloomreach shipped release 1.313: LINE channel live, WhatsApp carousel templates, catalog triggers (price drop, back in stock, new arrival, low inventory), and plain-language send scheduling for the Loomi Marketing Agent.
- Adobe Marketo Engage published “July 2026 #1 of 2” release notes (rollout from 10 July) with its first packaged Marketo AI skills, after its scheduled June ‘26 release never shipped as a June-labeled release.
- Klaviyo formally launched Social Marketing on 7 July (GA to all users since 30 June), confirming last week’s then-unverified claim; a late-June wave (Customer Agent public APIs, profile context tools) surfaced with it.
- HubSpot signed to acquire Warmly (30 June, person-level intent + GTM agents) and Zoom acquired Common Room (reported 9 July): intent intelligence consolidating into platforms.
- Adobe Journey Optimizer B2B’s 2026.5 release (deployed 22 May: landing pages and forms out of beta, next-best-path nodes) was captured late this week.
- Hightouch / LiveRamp: the bid’s self-imposed 26 June response deadline has passed with no reported response or withdrawal.
What changed this week
| Platform | What changed | Source |
|---|---|---|
| Adobe Journey OptimizerShipped (Jun 22 / Jun 30, catch-up)Product release | Late-June additions to the June ‘26 page: Dynamic item attributes in Decisioning (personalize decision-item attributes at delivery time) and Email Designer Modules (drag-and-drop layout library), both 22 June; file-based targeting in Orchestrated campaigns now dated 30 June (LA). Coming soon: LINE authoring upgrade, WAF IP whitelisting, email size reduction, AEM Asset Essentials AI integration. | AJO release notes |
| Adobe Journey Optimizer B2BShipped (May 22, catch-up)Product release | 2026.5 release (catch-up, deployed 22 May): landing pages and forms out of beta, Member of Account List filter, experience-event history filtering, next-best-path journey nodes, email performance dashboard, updated Audience Agent B2B skills. | AJO B2B release notes |
| Adobe Marketo EngagePublished (rollout from Jul 10)Product release / Roadmap | ”Release Notes: July 2026 #1 of 2” published; standard-cycle rollout starts 10 July. Marketo AI skills: Product knowledge (open beta), Investigate leads (open beta, per-lead diagnostic explanations), Email Designer AI contextual menu (coming soon). The scheduled June ‘26 release (26 June) never shipped as a June-labeled release; release #2 of 2 is expected around 31 July, the same date as the standing SOAP API and access_token deprecations. | Current release notes · Release schedule |
| BloomreachShipped (Jul 8; rollout 8–13 Jul)Product release | Release 1.313: LINE channel live (Japan, Taiwan, Thailand; rich formats, native consent lifecycle); WhatsApp carousels (up to 10 cards, via Sinch/Infobip); catalog triggers (price reduction, back in stock, new arrival, low inventory, item date, custom, targeting only customers who showed interest, no custom pipelines); Loomi Marketing Agent send triggers (send now / on date / recurring, set conversationally); Flutter 2.7.0 and React Native 4.0.0 SDKs. | Changelog 1.313 |
| HubSpotAnnounced (Jun 30, pending close) / Shipped (Jul 6)M&A / Product release | Signed agreement to acquire Warmly (person-level website-visitor identification + AI GTM agents; terms undisclosed; catch-up, announced 30 June). July 6 recap: Quote Template Migration Tool; persistent QBO/Xero outbound customer mapping (private beta). | Warmly · Recap |
| KlaviyoLaunched (Jul 7; GA since Jun 30)Product release | Social Marketing formally launched 7 July (GA to all users since 30 June): Instagram comments, DMs, mentions, and UGC routed into profiles, segments, and flow triggers, with a centralized content library. Confirms the claim flagged as unverified in last week’s edition. Late-June wave (catch-up): Customer Agent public APIs + profile context tools (Jun 26), profile enrichment (Jun 24), Instagram 1-to-many (Jun 26), Composer listed in the dated feed (Jun 30, no explicit GA label), embedded onsite content blocks (Jun 29). | What’s New · Launch coverage |
| Zeta GlobalAnnounced (Jun 18, catch-up; beta)Agentic AI / GTM | Athena by Zeta expanded to advertising agencies (catch-up, 18 June): Athena for Insights and Measurement in beta for agency partners, full suite through the remainder of 2026. Preceded the Palantir partnership (23 June) by five days. | Zeta Global |
| Zoom (new to watchlist)Announced (reported Jul 9)M&A / GTM data | Acquired Common Room (AI buyer intelligence: person- and account-level intent aggregated from communities, social, product usage, CRM). Second person-level-intent acquisition in ten days, after HubSpot/Warmly. | MarTech.org |
No changes this week (scanned, nothing net-new)
Scanned for the 3–9 July window with no net-new release:
- Adobe Real-Time CDP / AEP: June 16 release remains latest; (Legacy) Amazon Ads card to be hidden end of July
- Airship
- Braze: no July page live; direct URLs for 9 July and 2 July checked, unpublished; next release expected ~23 July on the observed four-week cadence
- Canva
- CDP Institute / Customer Data Alliance
- Databricks CustomerLake: still Private Preview, no GA date
- Hightouch: no product news; the LiveRamp bid’s self-imposed 26 June response deadline passed with no reported response, acceptance, or withdrawal
- InsiderOne
- Iterable: June 23 monthly release remains latest
- Lifesight
- Mailchimp (Intuit)
- MoEngage: no product follow-through on the Aampe acquisition yet
- Optimove
- Outreach
- Pacvue
- Salesforce Account Engagement
- Salesforce Marketing Cloud Next: no new release; email consent mapping goes live by 13 July (four days out), SMS/WhatsApp 17 August
- Segment (Twilio)
- Tealium: no product release; published a positioning blog responding to Databricks CustomerLake
- Treasure AI
Watching next (Week 29)
- SFMC consent mapping: post-13-July confirmation that email consent mapping is live, the first hard deadline in the Summer ‘26 rollout.
- Marketo Engage: whether the July 10 rollout lands as published, and the shape of “July 2026 #2 of 2” around 31 July, the same date as the SOAP API and
access_tokenend-of-life. - Hightouch / LiveRamp: any confirmation of the bid’s status after the passed deadline; Publicis’ LiveRamp close timeline.
- HubSpot / Warmly and Zoom / Common Room: close progress and first integration signals.
- Braze: next release expected ~23 July.
- Klaviyo Composer: whether the June 30 availability listing becomes an explicit GA announcement.
- GEO/AEO: still no sixth platform entrant; watch for one, and for any of the five publishing independent measurement methodology.
How this is compiled. Each edition is assembled from official vendor release notes, changelogs, and corporate newsrooms, with AI assistance for the first-pass scan, then reviewed and edited by me before publishing. Items are checked against the primary source; anything I could not confirm is flagged inline. Dates and status reflect what was published as of the current-as-of date above and can change.
Corrections and method notes. Found something inaccurate or out of date? Tell me and I will fix it in the next edition. Two late captures are logged transparently this week: Adobe Journey Optimizer B2B’s 2026.5 release (deployed 22 May) was missed by six weekly scans that relied on the rendered release page; the scan now diffs the underlying page source. A late-June Klaviyo ship wave (Customer Agent APIs and related items, 22–30 June) surfaced only after Klaviyo’s What’s New page switched to a dated feed. Last week’s decision to hold the “Klaviyo Social Marketing GA on 7 July” claim pending primary confirmation resolved this week: the launch happened on exactly that date and is recorded above.
MarTech Watch is compiled and edited by Andrea Veggiani, Head of Cross-Channel Marketing & MarTech Solutions at BitBang.