Week 26, 2026
Coverage window 19–25 June 2026.
For the interpretation of this week, why the agent story turned from build to buy, and what it means for vendor evaluation, see the companion essay: Weekly MarTech Signals That Matter to Me: Part 9, Week 26. This page is the record; the essay is the read.
This week’s record
The headline was consolidation: two of the largest players bought agent capability rather than building it.
- Salesforce signed a definitive agreement to acquire Fin (formerly Intercom), a customer-service agent company, for ~$3.6B (announced 15 June; captured here).
- MoEngage acquired Aampe, whose model is one autonomous AI agent per individual customer.
- Adobe used Cannes Lions to reframe CX Enterprise as “the agentic infrastructure layer,” with agency holding companies deploying its stack and CX skills + MCP servers confirmed GA in Claude Enterprise and Microsoft 365 Copilot.
- Databricks disclosed CustomerLake consumption pricing (no platform fee; billed on identity resolution and profile builds); Snowflake’s Modern Marketing Data Stack report named Iterable and Tealium activation leaders.
- A continuing agent-plus-MCP tail: Jasper (GEO Agent), Fullstory (MCP + agents), ChurnZero (Agentic Essentials + MCP).
- On products: Braze broke its June silence with a substantial June 25 release (BrazeAI Operator unifies all assistants and now builds whole campaigns; eCommerce events off the billable meter; User deletion GA; Databricks Mosaic partnership). Bloomreach shipped a minor changelog (1.312); HubSpot shipped two weekly recaps.
What changed this week
| Platform | What changed | Source |
|---|---|---|
| AdobeAnnounced / GAAgentic AI / MCP | At Cannes Lions, CX Enterprise positioned as “the agentic infrastructure layer”; Accenture Song, Omnicom, Stagwell’s Code and Theory and WPP deploying the stack; CX skills + MCP servers confirmed GA in Anthropic’s Claude Enterprise and Microsoft 365 Copilot. | Gurufocus · Adobe blog |
| BloomreachShipped (Jun 24)Product release | Changelog 1.312: minor tweaks and Android SDK 5.2.1 (binary-compatibility and carousel-rendering fixes). | Changelog 1.312 |
| BrazeShipped (Jun 25)Product release / Agentic AI | June 25 release: BrazeAI Operator unifies all standalone assistants and now builds entire campaigns end-to-end (Schedule/Target/Assign/Review); eCommerce events no longer count as billable data points; User deletion GA; Event History tab GA; Banner dismissals/custom click tracking/re-eligibility; Quick Push A/B Testing GA; Databricks Mosaic partnership; Swift SDK 15.0.0 (breaking). | June 25 release |
| ChurnZeroLaunchedAgentic AI / MCP | Agentic Essentials: AI Marketplace + agents, Knowledge Sources, Customer Intelligence Profile, and ChurnZero Connect (MCP); 15 ready-to-deploy agents. | ChurnZero |
| DatabricksPre-release (pricing disclosed)GTM data / Pricing | CustomerLake pricing disclosed: no platform fee; billed on each identity resolution and profile build. Still Private Preview, no GA date. | CMSWire |
| FullstoryLaunchedAgentic AI / MCP | New Fullstory MCP server, StoryAI Agents, and Workflow Intelligence — exposing behavioral data to customers’ AI systems. | Fullstory |
| HubSpotShipped (Jun 15 / Jun 22)Product release | June 15 (catch-up): Connected CPQ, Billing & Payments public beta (Revenue Hub Pro/Enterprise) and Personalized Navigation. June 22: new guided formula options (If/Else conditional logic, summary measures) in the custom report builder. | Jun 15 · Jun 22 |
| InMarketBeta (Jun 18)Agentic AI | Maestrø, an agentic media-optimization orchestrator linking campaign decisions to real-world outcomes. | InMarket |
| IterableRecognition / Partnership (Jun 22)GTM data | Snowflake Modern Marketing Data Stack Leader (4th year; Elite Partner tier) and Databricks Validated Partner + CustomerLake launch partner. | Iterable · Databricks milestones |
| JasperLaunchedAgentic AI / GEO | End-to-end GEO Agent + GEO Hub — autonomous analysis and optimization of brand visibility across AI search and discovery. | Jasper |
| MoEngageAnnounced (Jun 24)M&A / Agentic AI | Acquired Aampe — one dedicated autonomous AI agent per individual customer (content, timing, frequency, channel); founders join to lead Agentic Decisioning. Terms undisclosed. | MoEngage |
| SalesforceAnnounced (Jun 15, pending close)M&A / Agentic AI | Definitive agreement to acquire Fin (formerly Intercom), a customer-service agent company, for ~$3.6B (announced 15 June). | Salesforce |
| SeismicShipped (Jun 16)Product release | Expanded Aura Agents suite (nine new/enhanced agents) as part of the Spring 2026 Product Release; new CMO and CHRO. | Seismic |
| TealiumLaunched (Jun 9) / Recognition (Jun 22)GTM data / MCP-adjacent | Context API (catch-up, 9 June): governed real-time context layer over warehouse data for agentic applications. Plus Snowflake Modern Marketing Data Stack recognition (Activation & Delivery). | Context API · Snowflake |
No changes this week (scanned, nothing net-new)
Scanned for the 19–25 June window with no net-new release:
- Adobe Journey Optimizer: June release captured last week; no July notes yet
- Adobe Journey Optimizer B2B
- Adobe Marketo Engage: still May ‘26; no June release published
- Adobe Real-Time CDP / AEP: June 16 GA wave captured last week; no July notes yet
- Canva
- CDP Institute / Customer Data Alliance
- Hightouch: no new product (the $2.75B valuation is April’s)
- Klaviyo: June activity corporate only (AGM 9 June); Composer still private preview
- Lifesight
- Mailchimp (Intuit)
- Optimove: editorial only, no product
- Outreach
- Pacvue
- Salesforce Account Engagement
- Salesforce Marketing Cloud Next: Summer ‘26 go-live captured last week; consent mapping staged (email 13 July, SMS/WhatsApp 17 Aug)
- Segment (Twilio): the observability suite circulating in search shipped Oct 2025, not this week
- Treasure AI
Watching next (Week 27)
- Salesforce / Fin: deal terms, close timeline, and how Fin’s agents integrate with Agentforce and Service Cloud.
- MoEngage / Aampe: integration of per-customer decisioning into the MoEngage platform and its governance model.
- Braze: post-June-25 follow-ups — BrazeAI Operator campaign-build adoption and the Swift SDK 15.0.0 breaking-change migration; next release via the direct-URL pattern (index is client-rendered).
- Adobe AEP / Journey Optimizer: July release notes, and whether the AJO “coming soon” SMS reporting metrics go live.
- Marketo Engage: a June/July release (still on May ‘26).
- Databricks CustomerLake: GA timing and additional launch partners.
- Agent-layer M&A: expect more — decisioning engines, GEO/AEO pure-plays, and MCP context-layer vendors are the obvious targets.
How this is compiled. Each edition is assembled from official vendor release notes, changelogs, and corporate newsrooms, with AI assistance for the first-pass scan, then reviewed and edited by me before publishing. Items are checked against the primary source; anything I could not confirm is flagged inline.
Corrections and method notes. Found something inaccurate or out of date? Tell me and I will fix it in the next edition.