Week 22, 2026
Coverage window 22–28 May 2026.
For the interpretation of this week, see the companion essay: Weekly MarTech Signals That Matter to Me: Part 5, Week 22.
This page is the record; the essay is the read.
This week’s record
Salesforce shipped an MCE MCP Server early, with Braze and Tealium catch-ups and the 2026 Gartner CDP Magic Quadrant landing.
- Salesforce (MCE) released an MCP Server ahead of its Summer ‘26 schedule, with RCS in Marketing Cloud Next and Dynamic Email Sender Information also noted.
- Braze items captured this run: the April 23 agentic launch (BrazeAI Operator, Agent Console, and Creative Studio with Figma/Canva integrations) and the May 28 release (Push Performance dashboard, geolocation in Catalog Selections GA, workspace time zones GA, Content Optimizer for SMS/MMS/RCS Beta, WhatsApp inbound_profile_name, orphaned SMS cleanup, and breaking SDK updates).
- Tealium’s May 7 and May 14 AI releases were captured: AI at the Edge, AI Decisioning with Invoke-Your-Own-Model, an MCP Configuration Agent, AI Recommended Audiences, new connectors, and a Snowflake Native App.
- Adobe Experience Platform’s May pre-release added Delta Sharing, LAVA and Meta Ads (Beta) sources, array-field export, a B2B account-audience breaking change, and automatic dataflow disabling.
- Bloomreach shipped 1.310 (Loomi Analytics fixes).
- HubSpot added multi-campaign asset association and extended Sales Documents access.
- InsiderOne was named #1 across 44 G2 Summer 2026 categories.
- Intuit (Mailchimp) announced around 3,000 layoffs and named Mailchimp an area of reduced investment.
- Industry releases: the Chief Martech 2026 Landscape (15,505 products, +0.79%), Gartner’s 2026 CDP Magic Quadrant, the Pacvue Report MCP, and the CDP Institute’s 18th Industry Update.
Note on this edition: several items below are dated catch-ups (Braze’s 23 Apr agentic launch, Tealium’s 7 May AI batch, the Gartner MQ, Pacvue, the CDP Institute update) that surfaced during expanded sourcing this run.
What changed this week
| Platform | What changed | Source |
|---|---|---|
| Adobe AEPPre-releasePre-release | May pre-release: new Delta Sharing, LAVA, Meta Ads (Beta) sources, array-field export (Beta), a B2B breaking change (account audiences with experience events no longer directly supported), auto-disable of dataflows failing 30 days. | AEP pre-release notes |
| Adobe Journey OptimizerShippedProduct release | May ‘26 usability batch: bulk actions across Campaigns/Fragments/Templates, sorting and column resize, inline profile-attribute editing extended to Push, cross-org Assets Selector, June 1 items confirmed. | AJO release notes |
| Bloomreach EngagementShippedProduct release | 1.310: Loomi Analytics fixes (edit analyses in place, event vs. customer counts, running aggregates, Data Manager access). | Changelog 1.310 |
| BrazeGA / ShippedAgentic AI / Product release | (catch-up, 23 Apr) BrazeAI Operator, Agent Console, Creative Studio (Figma and Canva) to GA. (28 May release) Push Performance dashboard, geolocation in Catalog Selections (GA), workspace time zones (GA), Content Optimizer for SMS/MMS/RCS (Beta), WhatsApp inbound_profile_name, orphaned SMS cleanup, Flutter/Unity/Segment-Swift breaking SDK updates. | Braze 23 Apr · Braze 28 May |
| HubSpotShipped (week of May 26)Product release | Associate one asset to multiple campaigns, Sales Documents access extended to core seat users (limit 5 to 5,000). | Orange Marketing recap |
| InsiderOneMarket signalMarket signal | #1 Leader across 44 G2 Summer 2026 categories (ninth consecutive year). | InsiderOne news |
| Mailchimp (Intuit)Market signalMarket signal | Intuit cuts around 3,000 roles (17%); CEO explicitly names Mailchimp as reduced investment. | MarTech.org |
| Salesforce (MCE)Shipped (early)MCP / Product release | Marketing Cloud Engagement MCP Server released ahead of schedule (create Data Extensions, inspect journeys, query assets via Claude/Gemini), RCS in Marketing Cloud Next, Dynamic Email Sender Information. | SFMC Tips #300 · SalesforceBen |
| TealiumShippedAgentic AI / MCP | (catch-up, 7 and 14 May) AI at the Edge (on-device inference), AI Decisioning with Invoke-Your-Own-Model, MCP Configuration Agent, AI Recommended Audiences, OpenAI/Bedrock/Pinecone/LangChain connectors, Snowflake Native App (Audience Discovery). | Tealium, 7 May · Tealium, 14 May |
Industry signals this week. Chief Martech 2026 Landscape: 15,505 products, +0.79% (“peak martech, maybe”). (catch-up) Gartner CDP Magic Quadrant 2026: Salesforce sole Leader, Adobe sole Visionary, Tealium moved to Challenger. (catch-up) Pacvue Report MCP. (catch-up) CDP Institute / CDA 18th Industry Update (H2 2025 data).
No changes this week
(scanned, nothing net-new)
Scanned for the 22–28 May window with no net-new release:
- Adobe Journey Optimizer B2B
- Adobe Marketo Engage
- Airship
- Canva
- Hightouch
- Iterable
- Kana
- Klaviyo
- Optimove: first scan
- Outreach
- Pomo
- Salesforce Account Engagement
- Segment (Twilio)
- Treasure AI
Watching next (Week 23)
- Adobe AJO: June 1–2 GA graduations landing.
- Marketo Engage: whether the June release / MCP detail publishes.
- Salesforce: Summer ‘26 go-live (15 June) and any net-new GA items.
- Iterable: May Product Spotlight follow-through.
How this is compiled. Each edition is assembled from official vendor release notes, changelogs, and corporate newsrooms, with AI assistance for the first-pass scan, then reviewed and edited by me before publishing. Items are checked against the primary source; anything I could not confirm is flagged inline.
Corrections and method notes. Found something inaccurate or out of date? Tell me and I will fix it in the next edition.