← All topics
Weekly MarTech Signals That Matter to Me: Part 16, Week 33

Weekly MarTech Signals That Matter to Me: Part 16, Week 33

Klaviyo published 260 MCP tools with write access in a single sentence, and published nothing about session lifetime or permissions. In the same four days, a regulator, a messaging provider and a standards body all turned the opt-out path into something with an API and an audit trail.