Articles about
hightouch
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Four Gravities Shaping MarTech Decisions: Suite, CRM, Data and Engagement
MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse
Weekly MarTech Signals That Matter to Me: Part 2, Week 19
Hightouch at $2.75B, Canva buying Ortto, Braze's operational consolidation drop and AJO's march toward autonomous journey management.