Articles about
contentful
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (CMS): The Page System That Outgrew the Page
CMS began as a way to publish web pages without editing HTML. It became the structured content layer behind websites, applications, channels and, increasingly, AI agents.
Weekly MarTech Signals That Matter to Me: Part 10, Week 27
Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift
Salesforce, Adobe and the New Battle for the Content Layer
Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in its long-running content-layer battle with Adobe.
Weekly MarTech Signals That Matter to Me: Part 7, Week 24
Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern