Articles about
contentful
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Salesforce, Adobe and the New Battle for the Content Layer
Salesforce's agreement to acquire Contentful is not just a CMS move. It is another chapter in the long-running competition with Adobe over who owns the architecture connecting customer data, content, journeys and AI execution.
Weekly MarTech Signals That Matter to Me: Part 7, Week 24
Salesforce signs a definitive agreement to acquire Contentful, agentic marketing platforms converge on the same agent-plus-MCP pattern, and MCP moves beyond engagement into measurement and GTM data. A practitioner's read on why governance is becoming the real differentiator.