Week 24, 2026
Coverage window 5–11 June 2026.
For the interpretation of this week, why the agent-plus-MCP convergence matters and what it changes for vendor evaluation, see the companion essay: Weekly MarTech Signals That Matter to Me: Part 7, Week 24.
This page is the record; the essay is the read.
This week’s record
The headline was Salesforce’s agreement to acquire Contentful, against a week-long wave of agent-plus-MCP packages.
- Salesforce signed a definitive agreement to acquire Contentful and announced new marketing agents.
- Agent-plus-MCP wave: four vendors shipped agent-plus-MCP packages in the same window (Optimove, Bloomreach, MoEngage, Salesforce).
- MCP into measurement and GTM data: MCP extended into the measurement and GTM-data layers via Lifesight and ZoomInfo.
- Bloomreach also shipped changelog 1.311.
- HubSpot and Adobe Journey Optimizer added incremental product updates.
What changed this week
| Platform | What changed | Source |
|---|---|---|
| Adobe Journey OptimizerShipped (Jun 1)Product release | Net-new Customer alerts for campaign lifecycle events. June also brought GA graduations of items previewed earlier (Journey Simulation GA, AI Assistant for Journey Expressions Beta, Certificate-Based Custom Auth, Decisioning in Direct Mail, URL-param encryption GA, Folders). | AJO release notes |
| BloomreachGAAgentic AI | Loomi Marketing Agent moves to general availability (prompt-to-campaign workflow). | Announcement |
| BloomreachShipped (Jun 10)Product release | Changelog 1.311: two-year Messages archive (paid), mobile-push delivery fixes, unified Recommendations tool with merchandising controls (pin 1–25, dynamic filters, block lists), iOS SDK 4.2.0 and Android 5.2.0. | Changelog 1.311 |
| HubSpotShipped (Jun 8)Product release | Pipeline Rules for Contacts and Companies (lifecycle-stage guardrails), admin-set default creation stage, AEO blog post from a recommendation. | Orange Marketing recap |
| LifesightLaunched (Jun 2)MCP / Measurement | Lifesight MCP: query the unified-measurement model inside Claude or ChatGPT (scenario planner, P&L Translator, Board Briefing). | Lifesight |
| MoEngage (new to watchlist)LaunchedAgentic AI / MCP | Merlin AI Custom Agents plus an open MCP server: custom workflow agents with marketer-defined guardrails and full step visibility. | MoEngage |
| OptimoveLaunched (Jun 1)Agentic AI / MCP | Optimove AI suite: Native AI, Optimove MCP (Claude or ChatGPT), and Custom Apps. | Optimove |
| SalesforceAnnounced (Jun 1, pending close)M&A / Agentic AI | Definitive agreement to acquire Contentful, plus new marketing agents (Piper AI SDR, Hunter prospecting, Agentforce Content and Marketing Goals agents). | Salesforce newsroom · Agents |
| ZoomInfoGA (Jun 1)MCP / GTM data | GTM.AI: headless GTM context layer with an API and MCP home for verified data, now generally available. | ZoomInfo |
No changes this week
(scanned, nothing net-new)
Scanned for the 5–11 June window with no net-new release:
- Adobe Journey Optimizer B2B
- Adobe Marketo Engage: still May ‘26, June release not yet published
- Adobe Real-Time CDP / AEP: still on the 19 May release, no June GA notes yet
- Braze: latest remains 28 May, no June release published
- Canva
- CDP Institute / Customer Data Alliance
- Hightouch
- InsiderOne
- Iterable
- Klaviyo: June activity was corporate-governance only
- Mailchimp (Intuit)
- Outreach
- Pacvue
- Salesforce Account Engagement
- Segment (Twilio)
- Tealium
- Treasure AI
Watching next (Week 25)
- Salesforce Marketing Cloud Next: Summer ‘26 go-live is 15 June 2026; expect net-new GA confirmations (RCS in MCN, Dynamic Email Sender, AMPscript in MCN, consent mapping, MCE MCP Server).
- Salesforce / Contentful: deal close, integration roadmap, Agentforce content-layer detail.
- Braze: next release expected mid-to-late June.
- Adobe AEP: whether June items graduate to the GA “latest” page.
- Marketo Engage: June release.
- Bloomreach: changelog 1.312.
- MoEngage: first full run on the watchlist now that it is added.
How this is compiled. Each edition is assembled from official vendor release notes, changelogs, and corporate newsrooms, with AI assistance for the first-pass scan, then reviewed and edited by me before publishing. Items are checked against the primary source; anything I could not confirm is flagged inline.
Corrections and method notes. Found something inaccurate or out of date? Tell me and I will fix it in the next edition.