Articles about
tealium

In eight days three platforms gave an agent write access to configuration rather than to campaigns, and none of them published a session lifetime or a revocation path. In the same fortnight a regulator put 825 million euros on the absence of a human in an automated decision.

Hightouch's LiveRamp bid, Zeta's Palantir partnership, Databricks CustomerLake and Tealium Context API all point to the same shift

Salesforce agreed to acquire Fin for $3.6B and MoEngage acquired Aampe's per-customer decisioning engine.

MCP is moving from isolated platform news to a common access layer for customer engagement platforms.