Articles about
segment
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse, and that the composable CDP idea is becoming part of the broader engagement stack.
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer, MCP going platform-wide, Klaviyo changing the e-commerce equation, Segment's warehouse-native pivot and the governance question nobody has answered yet.