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Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse
Weekly MarTech Signals That Matter to Me: Part 1, Week 18
Agentic Marketing Is No Longer a Roadmap Item. A week of MarTech releases that belong together: AJO's orchestration intelligence layer