Articles about
esp
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (CEP): The Category That Named the Whole Stack
Customer Engagement Platform absorbed ESP and MAP, then collided with CDP. That is why it is useful, vague, and dangerous to buy against.
The Architecture Behind the Acronyms (MAP): The Funnel Made Software
Marketing Automation encoded the funnel into software. It still fits B2B well, but its campaign-tempo model explains why B2C moved toward event-driven engagement.
The Architecture Behind the Acronyms (ESP): The Engine That Never Died, It Got Absorbed
The Email Service Provider faded as a category, but its function still sits inside every modern engagement stack: delivery, reputation, consent, and suppression.