Articles about
email
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 15, Week 32
The open-tracking pixel became a consent attribute, an entire CDP moved inside the customer's own Snowflake account, and any messaging channel became a no-code configuration. Three items, one week, and the same underlying move: the platform is where your logic runs, not where your state lives.
AI Email Deliverability Starts Before the Send
AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.
The Architecture Behind the Acronyms (ESP): The Engine That Never Died, It Got Absorbed
The Email Service Provider faded as a category, but its function still sits inside every modern engagement stack: delivery, reputation, consent
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.