Articles about
dmp

CDP is the acronym that beat every rival to become the default name for the customer data layer, then began dissolving into packaged, warehouse-native and agentic patterns. Winning the naming war did not settle the architecture.

DMP ran a decade of digital advertising and then collapsed. The strange part is that the standalone marketing DMP collapsed even though the event meant to kill it never happened. Third-party cookies survived Google's 2025 reversal. The DMP died anyway.