Articles about
deliverability
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
AI Email Deliverability Starts Before the Send
AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.
The Architecture Behind the Acronyms (ESP): The Engine That Never Died, It Got Absorbed
The Email Service Provider faded as a category, but its function still sits inside every modern engagement stack: delivery, reputation, consent
Email Isn't Dead. It's Being Rebuilt From the Inbox Up.
After 25 years, email is still the highest-ROI channel in the stack. But the platforms delivering it in 2026 are fundamentally different.