Articles about
behind the site
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
MarTech Ledger: A Public Record of What MarTech Ships
Why I built MarTech Ledger, a dated and source-linked record of what 15 CEP, CDP and B2B marketing automation platforms release, announce and retire, how its AI pipeline works, which tools run it and who it is for.
From Article to YouTube: Making the Process Repeatable
The production workflow behind my architecture videos, from approved scripts and local narration to quality checks, YouTube packaging and the source article.
Building a Video Factory with Codex and Claude Cowork
How Codex, Claude Cowork and I shared the video factory work, using written handoffs, independent checks and human decisions to turn each correction into something the next production could reuse.
From Blog Post to Video: Building My Video Factory
How I turned my architecture articles into narrated videos with Remotion, a local clone of my voice, and the failed prototypes that taught us what to build.
Agents in Production: From Prompt to Procedure
How repeated editorial work on this site became named procedures with their own caps, order of operations and approval gates, what that changed about consistency, and where the comparison to journey orchestration honestly stops holding.
Agents in Production: How Agentic Systems Fail Silently
Six real failures from my own site, none of which were wrong answers. Truncated links that passed every build, a translation that was grammatically perfect and about the wrong thing, and what they say about where governance actually lives in an agentic operation.
Agents in Production: What the Demos Leave Out
Every agentic demo shows one task in one session. This is what an agentic operation actually consists of on month five, using my own site as the evidence: a written context layer, a memory with expiry, and one unambiguous source of truth.
The Year the Editor Came Back
A personal reflection on how AI-assisted work reshaped my practice: from AI as a thinking surface to AI as a building partner
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 2
Eight Canvas journeys, seven email templates, a 110-user CSV, and two Word documents, how the operational layer of a Braze sales demo gets built
From Personal Site to Sales Tool: Building a Working Braze Demo with Claude Cowork - Part 1
How I designed and built a working Braze sales demo for an enterprise prospect, why I chose a real site instead of a sandbox
What a Weekend with Astro and Claude Cowork Taught Me About Building Again
A personal reflection on building a website with Astro, Vercel, and Claude Cowork and what AI-assisted development reveals about prototyping, authorship