Week 44, 2026
Coverage window 23 – 29 October 2026.
For the interpretation of this week, see the companion essay: Weekly MarTech Signals That Matter to Me: Part 26, Week 44. This page is the record; the essay is the read.
This week’s record
Bloomreach release 1.321 lets brands require tracking consent separately for email opens and for clicks, so recipients who decline open tracking can still contribute click data.
- Adobe Journey Optimizer added a “Disable open tracking” option to its Coming soon list, removing the open pixel for recipients without tracking consent while keeping them in the send, and made per-action overrides of email sender and reply settings available.
- Adobe Experience Platform published its October release notes, with “When to activate” generally available and a 6sense Account destination in beta.
- Salesforce Marketing Cloud Engagement announced reuse of its images inside Marketing Cloud Next Content Builder through DAM Connect, planned after 20 November.
- Braze’s customer email on the pending Salesforce acquisition, filed with the SEC, states that existing contracts continue as is and that no integration decisions have been made.
- The CNIL fined FNAC Darty and FNAC Direct a total of EUR 7 million over a recommendation tracker in their mobile app used without consent.
What changed this week
| Platform | What changed | Source |
|---|---|---|
| Adobe Experience PlatformReleased (Oct 27)Product release / destinations | October release notes: When to activate generally available, with attribute and identity change triggers switchable per dataflow and “Segmentation changes are always on”; 6sense Account destination in beta, rolling out the week of October 26; The Trade Desk Third-Party Audiences for US-based data providers; UID2 conversion namespaces in The Trade Desk CRM destination (NAMER and APAC only); Coworker anomaly detection skills (limited availability), notification skills, and Coworker in Microsoft 365 Copilot, ChatGPT and Claude; allowlisting the Experience Platform virtual network for Azure Event Hubs is deprecated | Release notes |
| Adobe Journey OptimizerReleased (Oct 28)Channels / deliverability | Override email channel configuration settings: From name, From prefix, Reply-To, recipient address and list-unsubscribe set per journey or campaign action from profile or contextual data; self-serve High throughput email setup for customers with the add-on; suppression list override per email action, “designed for compliance scenarios where a communication must be demonstrably attempted” (limited availability) | Release notes |
| Adobe Journey OptimizerReleased / limited availability (Oct 26 – 29)Monitoring / governance | Five new journey alerts (bounce rate, delivery error rate, Read Audience export start and completion, event queueing delays), unified calendar for campaigns, journeys and orchestrated campaigns, custom metadata fields for campaigns and journeys, all limited availability; Journey Execution Timeline skill dated October 26 | Release notes |
| Adobe Journey OptimizerComing soon (no date)Consent / channels / Coworker | New in Coming soon: Honor tracking consent without blocking email delivery, “A new Disable open tracking option in the email settings removes the Journey Optimizer open-tracking pixel for recipients who have not consented. Email delivery, content, and unsubscribe links are unaffected.” Also reporting webhooks for custom channels, anonymous landing pages (limited availability; branded subdomains must migrate to Cloudflare), orchestrated campaigns with up to 25 message actions on one canvas (up from 10), read-only Coworker skills to inspect orchestrated campaigns (“Creating, editing, or publishing campaigns via Coworker is not yet supported”), and Coworker skills for creating decision items, auditing Decisioning objects and migrating from Offer Decisioning | Release notes |
| Adobe Marketo EngageUpdated (Oct 27)MCP / documentation | MCP Server page updated: a section on what the server “does and does not do” (supports “multiple simultaneous users, each connected with their own credentials”; does not “Store or retain credentials, request data, or session state between requests”); OpenAI Codex configuration tab; a 403 error for instances “not enabled for MCP access” | Marketo Engage MCP Server |
| BloomreachRolling out (Oct 28 – Nov 2)Consent / data model | Release 1.321: “Bloomreach adds the open pixel only for recipients who consented to open tracking, and tracks clicks only for recipients who consented to click tracking”; tracking_consent_categories in the Transactional Email API; xnpe_force_track for links such as double opt-in confirmations; consent is checked at send and withdrawal after sending does not yet stop recording. Also contexts in Data hub (per-store, per-region or per-price-list product data from one item type), custom item types published to Marketing as general catalogs with catalog triggers, dynamic file-name matching for imports, React Native SDK 4.2.1 | Release 1.321 |
| BloomreachAnnounced (Oct 26)Data / activation | External segments announced as available, bringing audiences from “any data warehouse, CDP, or reverse ETL tool” into Bloomreach as segments through an open API (feature shipped in release 1.320) | Bloomreach |
| InsiderDocumented (Oct 28)AI agents / privacy | PII Configuration for AI Agents: predefined and custom regex rules mask personal data in the stored conversation history of Support and Shopping Agents, account-wide | AI Agents Settings |
| InsiderDocumented (Oct 27)Content / SDK | Migration guide from the legacy email Drag and Drop Editor to the new editor (saved modules transfer automatically); Flutter iOS migration guide from CocoaPods to Swift Package Manager | Editor migration · Flutter SwiftPM |
| Klaviyo (watchlist)Shipped (Oct 23 – 29)Product release | Email template version history (Oct 23); historical consent sync from Wix (Oct 23); In-App Forms API and cross-channel campaign analytics export (Oct 27); Smart Translations for consent pages, Location Hub, Helpdesk spam intake rules (Oct 28); WhatsApp Channel Affinity in segments (Oct 29) | What’s New |
| Marketing Cloud EngagementAnnounced (week of Oct 26)Content / migration | Reuse Marketing Cloud Engagement Images in Marketing Cloud Next Content Builder via DAM Connect, images updating when the source asset changes; “planned for availability after November 20, 2026” | Release note |
| Marketing Cloud NextAdded / updated (week of Oct 26)Reporting / triggers | New release note Track and Audit Messages with Send Time Attributes: custom values such as coupon codes stored with the send event for reports, segments and exports; Test Personalized Content as Any Recipient now phased “throughout October and November 2026”; new release note Simplify Trigger Setup and Control Data Costs: map only the required Data Model Object fields for marketing triggers, and for the Abandoned Shopping Cart trigger “Disable cart state tracking to conserve Data 360 credits” | Send time attributes · Trigger setup · Winter ‘27 Marketing release notes |
| RegulatorsFine (decision Oct 22, published Oct 29) · Decision published (Oct 29)Regulation | CNIL fined FNAC Darty Participations et Services and FNAC Direct EUR 7 million for a mobile-app tracker that sent a user identifier and browsing activity to a third-party domain for recommendations without consent, with an injunction under penalty. Garante published a EUR 5,000 decision (n. 644 of 23 September) requiring promotional SMS to give an easy way to object, and requests sent to any company email address to be handled | CNIL · Garante newsletter 29 Oct |
| Salesforce / BrazeFiled (Oct 20 – 21)M&A | Soliciting materials filed by Braze: the 20 October email to customers states “Your existing contract continues as is. Your account team stays the same” and that integration ideas “are possibilities, and no decisions have been made yet”; the employee FAQ answers “What happens to Salesforce Marketing Cloud?” with updates to follow after close. No merger proxy filed as of October 29 | SEC EDGAR, Braze DEFA14A |
| TealiumShipped (Oct 28)Connectors | Webhook connector reserved variables for the full event or visitor payload; new Google Ads Data Manager Conversions connector; Zeta Global Events connector JWT authentication; OpenAI Events connector partner-provided attribution records; Connector Insights for Google Ads and DV360 Customer Match Data Manager actions; event specification Warn status removed | Release notes feed |
| Treasure AIReleased (Oct 24 – 28)MCP / connectors | MCP Endpoints OAuth sign-in: “the client’s chats and Actions run as that person, with their own permissions and credits”; Equativ Export (early access, Oct 24); Microsoft Advertising Export on the REST API ahead of the SOAP retirement on 31 January 2027 (Oct 25) | October 2026 |
Late captures in this edition. Salesforce Marketing Cloud Engagement’s Winter ‘27 notes include Expand Marketing Operations Automation with New Tools for the MCP Server: “40 tools added to the Model Context Protocol (MCP) server”, covering Automation Studio activities and triggers, campaigns, bulk data, Content Builder folders, data extension queries, tracking events and contact deletion “for GDPR and CCPA erasure requests, individually or in bulk”, for all editions with API access; it was part of the notes as first published (September, month-level date) and was not recorded in earlier editions (release note). Adobe Journey Optimizer dated two Coworker skills 22 October, after the previous edition was compiled: Trace Journey Profile, returning “read-only, profile-level execution data for a published journey”, and Decisioning rule generation from natural language. Hightouch, absent from the previous edition, added in October an OpenAI destination for custom audiences (8 October), Braze plugins for its browser, iOS and Android SDKs (15 October), OpenID Connect for Emarsys destinations ahead of “Emarsys stops supporting WSSE on February 1, 2027” (19 October) and a Google Drive source for Context Hub (22 October) (changelog). Klaviyo added Probabilistic Matching, merging likely duplicate profiles on shared emails, phone numbers and similar names (21 October), and brand style defaults for sign-up forms (22 October). Marketing Cloud Next limited B2B Analytics for Marketers dashboards to Advanced editions (week of 19 October).
No changes this week (scanned, nothing net-new)
Scanned for the 23 – 29 October window with no net-new release:
- 6sense: release notes newest 6 October.
- Adobe Campaign: Client Console 8.9.4 (15 October) and Web UI September ‘26 release (22 September) still newest.
- Adobe Journey Optimizer B2B: release 2026.9 still newest; page restamped 27 October.
- ActiveCampaign: newsroom newest 6 October.
- Adobe Marketo Engage release notes: November ‘26 release (6 November) unchanged since 21 October.
- BlueConic: newsroom newest 31 July.
- Braze: 15 October release still newest; next release expected in November.
- GrowthLoop: newest release on its wire service 30 September.
- HubSpot: no product release posts since 21 October; developer changelog newest 19 October.
- Insider SDKs and newsroom: SDK releases of 15 and 16 October and newsroom item of 29 September still newest.
- Iterable: October monthly release (20 October) still newest; the open-rate update for consent-based tracking is still described as coming.
- MoEngage, Phave: no new release notes.
- Optimizely: no product release; a UK marketer survey on 28 October. Optimove: September 2026 What’s New still newest.
- Salesforce Account Engagement: no change in its Winter ‘27 release note log since the week of 14 September.
- Twilio: changelog newest 20 October, outside marketing scope.
- Zeotap: Q1 2026 release notes still newest; blog item of 23 October is a customer story.
- Zeta Global: investor news on 26 October announces the third-quarter results date (9 November); no product release in the window.
Scanned but unresolved, reported as source states rather than vendor silence:
- Adobe Journey Optimizer Audience Composition stop announced for the end of October: not mentioned on the release notes page this week.
- Databricks CustomerLake beta update: community announcement pages not readable from this run’s routes; not recorded.
Watching next (Week 45)
- Marketo November release on 6 November, with Callable Agents and Grab Images from Web leaving.
- Braze November release; any merger proxy filing.
- Salesforce refresh-token idle limit in production on 4 November; Marketing Cloud Next approved attachments in November.
- Iterable’s open-rate update; Bloomreach consent withdrawal after send, listed as planned.
- Adobe Journey Optimizer open-tracking consent option moving out of Coming soon.
How this is compiled. Each edition is assembled from official vendor release notes, changelogs, newsrooms and filings, plus regulator publications. An AI assistant does the first-pass scan, reading release notes in a browser or through vendor-published Markdown and feed routes, and I review and edit before publishing. Items are checked against the primary source; anything I could not confirm is marked inline. Dates and status reflect what was published as of the current-as-of date and can change.
Corrections and method notes. Spot an error? Tell me and I will fix it in the next edition. The previous edition quoted Adobe Experience Platform’s pre-release description of “When to activate”; the final October notes make attribute and identity changes switchable and keep segmentation changes always on, and they list the 6sense destination as “6sense Account” in beta. Adobe Journey Optimizer’s Journey Execution Timeline skill, recorded in the previous edition with an availability date of 1 October, now carries 26 October on the vendor’s page. Marketing Cloud Engagement’s MCP Server tools note and the Hightouch and Klaviyo items above are recorded late, with their own dates. Adobe’s collaboration with NVIDIA, which an aggregator listed on 20 October, is dated 15 October on Adobe’s newsroom; it concerns creative tools and is not recorded here.
MarTech Watch is compiled and edited by Andrea Veggiani, Head of Cross Channel Marketing / Martech Solution Architect at BitBang.