Articles about
snowflake
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 15, Week 32
The open-tracking pixel became a consent attribute, an entire CDP moved inside the customer's own Snowflake account, and any messaging channel became a no-code configuration. Three items, one week, and the same underlying move: the platform is where your logic runs, not where your state lives.
Zero-Copy Engagement: When the Warehouse Becomes the Campaign Brain
Zero-copy activation is not just a new integration pattern. It is a signal that customer engagement architecture is moving closer to the data warehouse