← All topics
Weekly MarTech Signals That Matter to Me: Part 17, Week 35

Weekly MarTech Signals That Matter to Me: Part 17, Week 35

In eight days three platforms gave an agent write access to configuration rather than to campaigns, and none of them published a session lifetime or a revocation path. In the same fortnight a regulator put 825 million euros on the absence of a human in an automated decision.
AI Email Deliverability Starts Before the Send

AI Email Deliverability Starts Before the Send

AI is moving email deliverability upstream into the decision of whether a message should exist, while AI inboxes make a second decision about whether it deserves attention.