Articles about
crm
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (MDM): The Referee the CRM Bought
Master data management was built to settle arguments between systems of record. In 2025 the largest system of record bought one of the category's leaders, and that tells you what MDM has become.
The Architecture Behind the Acronyms (CRM): The Acronym That Was Never a Product
CRM is the largest software market in the enterprise, and the analysts who define it do not describe it as a product at all. They describe it as a business strategy.
Four Gravities Shaping MarTech Decisions: Suite, CRM, Data and Engagement
MarTech platform decisions are shaped by four gravitational forces: the experience suite, the CRM, the enterprise data layer and the engagement runtime. Understanding which gravity should dominate is more useful than comparing feature lists.