Articles about
adobe journey optimizer
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Weekly MarTech Signals That Matter to Me: Part 5, Week 22
MCP is moving from isolated platform news to a common access layer for customer engagement platforms. Braze shows the agentic workflow direction, Adobe shows the operational discipline required, and the CDP market shows why the data foundation matters.
Weekly MarTech Signals That Matter to Me: Part 4, Week 21
AJO's May release, Bloomreach's governance update, and Klaviyo's AWS Marketplace listing all point in the same direction: the infrastructure layer of enterprise customer engagement is being rebuilt, quietly, one release at a time.
AJO March 2026 Release: Landing Page Custom Forms Reach GA and Why That Matters More Than It Sounds
Adobe Journey Optimizer's March 2026 release promotes Landing Page Custom Forms to General Availability. A practitioner's look at what first-party data capture directly in AJO actually unlocks, and the other quiet-but-important updates in this release.