Articles about
migration
Thoughts and field notes on MarTech, customer engagement, and solution architecture.
Migrating a CEP Means Moving Customer State
A CEP migration can reproduce every journey diagram and still change what happens to customers already inside it. The cutover depends on what state you preserve, reconstruct or deliberately end.
Weekly MarTech Signals That Matter to Me: Part 26, Week 44
Most platform changes are long periods in which the old and the new system run side by side. This week's releases show which features make that period manageable: assets that can be reused across platforms, audiences that arrive without being rebuilt, and consent that is checked at the moment of sending.