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Thoughts and field notes on MarTech, customer engagement, and solution architecture.
The Architecture Behind the Acronyms (DXP): The Acronym That Tried to Swallow the Stack
DXP emerged when websites became complex digital experiences and the CMS was no longer enough. Then the category expanded until it began to describe almost the entire stack.
The Architecture Behind the Acronyms (DAM): The Library That Became a Supply Chain
DAM began as a searchable library for digital files. It became the governance and distribution layer for assets moving across brands, markets, channels and AI-assisted content operations.